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perfect competition
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Market Structure Analysis
how economists zoom out to see the bigger picture about how a market behaves
What are the five elements that economics consider when determining market structure?
number of firms in the industry
nature of the industry’s product
barriers to entry
market power
potential for long-run economic profit
perfect competition
many buyers and sellers with no market control and no barriers to enter/exit the industry, no long run economic profit
monopolistic competition
many buyers and sellers in the market, ***differentiated products***, little to no barriers to enter/exit the market, some market power, and no long run economic profit
oligopoly
few large firms, mutually interdependent decisions, substantial barriers to enter/exit the market, considerable market control, potential for long run economic profit
monopoly
one firm, no close substitutes, impossible barriers to enter/exit the market, substantial market power, oftentimes economic profit
price takers
firms that set their prices according to the market price that cannot change
marginal revenue
the change in total revenue that results from the sale of one additional unit of a product
Marginal Revenue = change in total revenue/change in quantity
profit maximizing rule
a firm maximizes its profit when it produces and sells at an output where marginal revenue = marginal cost
MR=MC