Lesson 12: Marketing Mix (People)
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13 Terms
People
Refers to anyone directly or indirectly involved in the business side of the enterprise.
 Internal Recruitment
Recruitment Methods
The process of filling vacant employment positions by employees already working within the business premises.
Promotions
Qualifying a group of employees for higher positions by assessing their work performance.
Transfers
 Moving an employee from one job to another without changes in rank and work responsibilities. Shifting of an employee from one department to another.
Employee Referrals
Current employees may refer people they think are suitable for the job.
External Recruitment
Recruitment Methods
Hiring employees from outside the business.
Employment Agencies
Maintain a database with vital information on qualified candidates. (PESO and Linkedin)
Advertisements
Job vacancies are announced through different print and electronic media. (Potato corner)
Walk-ins
A definite date, time, and venue of the interview are given to candidates.
Motivated Workforce
Customer service as a differentiating factor
Training and Development
3 Factors for Employee Retention
Motivated workforce
Acknowledging employee achievements and offering rewards.
3 Factors for Employee Retention
Customer service as a differentiating factor
Customer service builds customer loyalty.
3 Factors for Employee Retention
Training and development
Resolves weaknesses and boosts employee satisfaction
3 Factors for Employee Retention