types and explanations for conformity

compliance

when individuals go along with the group to gain its approval or avoid disapproval

does compliance result in a change in underlying attitudes?

no, only in the views and behaviours that person expresses in public

internalisation

when individuals go along with a groups views because of an acceptance of its views

does internalisation result in a change in underlying attitudes?

yes, it can lead to a change both publicly and privately

identification

when individuals accept influence because they want to be associated with the group

does identification result in a change in underlying attitudes?

yes, the individual accepts the group as correct, but does this to be accepted as a member of the group.

normative social influence

when individuals go along with the majority because of a desire to be liked rather than an acceptance of the majorities point of view

what is NSI based on?

NSI is based on a need for social companionship and a fear of rejection

what must individuals believe in NSI?

they must believe their behaviour is being monitored by the group

NSI - where do individuals conform

they conform to the majority position in public but not in private

informational social influence

occurs when individuals accept the majority viewpoint because it is most likely to be right

in ISI when do people rely on the opinions of others?

if objective tests against reality are not possible

when is ISI most likely?

in ambiguous situations and where others are seen as experts

in ISI do individuals change their behaviour?

yes, individuals change their behaviour to fit in with the group position