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Program Planning
Identifying needs, establishing priorities, diagnosing causes of problems, assessing and allocating resources, and determining barriers to achieving objectives
Vision statement
one-sentences statement that describes long term desired change
Program mission statement
general focus or purpose of the program
Goals
general, long-term statements of desired program outcomes
Objective
statements that describe, in measurable terms
Community-based organization
public or private, nonprofit organization of demonstrated effectiveness that is representative of a community or significant segments of a community and provides educational or related services to individuals in a community
Coalition
group of diverse organizations and constituencies working together toward a common goal
Engaging Stakeholders
This is an example of
-Tell them the value and importance of the program
-Includes those involved in the program process, those served or affected by the program, and the primary users of the program
Expressed needs
This is an example of
Individuals' use of services such as an exercise class taken at the senior center
Actual needs
This is an example of
May be inferred through the discrepancy of services provided to one community group compared to another, such as bicycling or sidewalks
Perceived needs
This is an example of
What individuals in the community state they want, such as more healthy choices at school
Normative needs
This is an example of
Discrepancy between an individual and group current states, such as a smoke free environment in restaurants
Collaborative efforts
Bring together representatives from diverse groups, segments, or constituencies within the community to work toward a common goal
Coalition
Bring together a combination of resource and expertise
Steps to an effective coalition
-Analyze the issue or problem the coalition will focus on
-Create awareness of the issue
-Conduct initial coalition planning and recruitment
-Develop resources and funding for the coalition
-Create coalition infrastructure
-Elect coalition leadership
-Create an action plan
Primary prevention
protecting people from developing the disease or injury
Secondary prevention
early diagnosis of disease or potential injury. For example: preventative screenings or tests
Tertiary prevention
focuses on rehabilitation after the diagnosis of disease or injury
mission statement
Statement of the purpose of the organization
Oriented to making decisions, priorities, and actions of the organization
vision statement
Statement of the desired end state
Oriented to group meeting results of the organization
SMART goals
Specific, Measurable, Attainable, Realistic, Timely
Behavioral
-Describe behaviors or actions
-Indicate whom is to demonstrate how much of what and by when
Learning/Instructional Objectives
Awareness, knowledge, attitudes, and skills in relation to the content of being taught
Administrative/Process Objectives
-Detail the tasks or activities completed by program facilitators for the program to succeed.
-Daily tasks or work plans
Environmental objectives
-Nonbehavioral influences on a health problem
-Social, physical, psychological, policy, and service environments
Program Objective
Result of what objective
-Changes in health status, morbidity, mortality, quality of life
Environmental objective
Result of what objective
-Changes in the environment
Behavioral/Impact objective
Result of what objective
-Changes in behavior or actions of the priority population
impact
Result of what objective
-Changes in awareness, knowledge, attitudes, skills, etc
Administrative objective
Result of what objective
-Adherence to timeline tasks, completion of activities, efficient use of resources
PRECEDE
Phase 1: Social assessment: define the quality of life of the priority population
Phase 2: Epidemiological assessment: identify health problem of the priority population and determine and prioritize behavioral (individual) and environmental (external) risk factors
Phase 3: Educational and ecological assessment: determine predisposing, enabling, and reinforcing factors
PROCEED
Phase 4: Administrative and policy assessment: Determine the resources available for the program
Phase 5: Implementation: select strategies and activities: begin program
Phase 6: Process evaluation: document program feasibility
Phase 7: Impact evaluation: assess the immediate effect of an intervention
Phase 8: Outcome evaluation: determines whether long-term program goals were met
Multilevel Approach to Community Health (MATCH)
Consists of 5 phases; Multi-level community planning model
-Goals selection
-Intervention planning
-Program development
-Implementation preparation
-Evaluation
CDCynergy
6 Phases;Community-level model, often used for social marketing
-Define and describe the problem
-Analyze the problem
Identify the profile of the audience
-Develop communication strategies
-Develop evaluation plan
-Launch the plan and obtain feedback
Types of Strategies
Educational
Health engineering: change the social or physical environment in which people live or work
Community mobilization: directly involve participants in the change process
Health communication: communication channels
Health policy and enforcement
Health related community service: services, tests, or treatments to improve the health of the priority population
Learning Principles
-Several senses
-Actively involve participants
-Provide an appropriate learning environment
-Assess learners readiness
-Establish the relevance of the information
-Use repetition
-Strive for a pleasant learning experience
-Start with the known and move toward the unknown
-Generalize the information
-Appropriately pace delivery of the information
Logic Model
Inputs, activities, outputs, outcomes, and impact
Can be used in many ways
-During planning and evaluation phases
-Process for understanding the program's components and their relationship to outcomes
-Serve as a graphic to enhance stakeholder understanding and engagement
-Tool to help develop and monitor programmatic benchmarks
Stages of the Marketing Process (PDIA)
Planning
Development
Implementation
Assessment
the 3 Fs of Programming
Fluidity
Flexibility
Functionality
are what?
Adopting, adapting, and/or developing tailored interventions.
What are ways to achieve desired outcomes when addressing health needs of priority populations?
Angry stakeholders
Potential barriers may occur while implementing health education programs. All of the following are examples of possible obstacles EXCEPT for: