Sports Marketing Flashcards

Flashcards covering key vocabulary and concepts in sports marketing.

Sports Marketing

Promoting sports events, teams, or products to engage fans and drive sales.

Consumer-Supplier Relationship

Consumers seek entertainment while suppliers deliver experiences/products, leading to loyalty and repeat sales.

Sports Products

Physical goods (e.g., jerseys) offered in the sports market.

Sports Services

Intangible experiences (e.g., live matches, sports streaming) provided to consumers.

Sports Marketing Exchange Process

Exchange of money or loyalty for sports experiences or products, where both parties must receive value.

Sports Marketing Mix

The 4 parts are Product (what's offered), Price (cost), Place (availability), and Promotion (advertisement).

Consumer

A person buying or using sports goods/services.

Goods

Tangible sports products such as sneakers and jerseys.

Service

Intangible experiences, such as game attendance.

Producers

People or organizations creating sports goods/services.

Intermediaries

Middlemen like ticket sellers and TV channels that help deliver products/services.

Value

The benefit a consumer perceives compared to the payment made.

Marketing Myopia

When businesses focus solely on selling products, ignoring consumer needs.

Marketing Orientation

A business approach centered on understanding and meeting consumer needs.