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Vocabulary
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Attitudes
An individual’s propensity to perceive, interpret, or act toward a particular object in a particular way
Communism
a belief that the state owns property in common for all people and a single political party that represents the working classes controls the government
Conservativism
a belief in private property rights and free enterprise
General Election
election in which voters elect officeholders
Intensity
a measure of how strongly an individual holds a particular opinion
Liberalism
a belief that government can bring about justice and equality of opportunity
Libertarianism
a belief in limiting government to such vital activities as national defense while fostering individual liberty; unlike conservatives, libertarians oppose all government regulation, even of personal morality
Manifest opinion
a widely shared and consciously held view, such as support for apportion rights or for homeland security
Margin of error
the range of percentage points in which the sample accurately reflects the population
Political Ideology
a constant pattern of ideas or beliefs about political values and the role of government, including how it should work and how it actually does work
Political socialization
The process by which we develop our attitudes, values, and beliefs
Public opinion
the distribution of individual preferences for or evaluations of a given issue, candidate, or institution within a specific population
Random sample
a sample (small portion of the population) in which every individual has a known and equal chance of being selected
Selective exposure
individuals choosing to access media with which they agree or avoiding media with which they disagree
Social capital
the value of social contacts, associations, and networks individuals form which can foster trust, coordination, and cooperation
Social conservative
focuses less on economics and more on morality and lifestyle
Socialism
a governmental system where some of the means of production are controlled by the state and where the state provides key human welfare services like healthcare and old age assistance; allows for free markets in other activities
Turnout
the proportion of the voting-age population that votes, sometimes defined as the number of registered voters that vote
Universe/population
the group of people whose preferences we try to measure by taking a sample; also called population
Voter registration
a system designed to reduce voter fraud by limiting voting to those who have established eligibility to vote by submitting the proper documents, including proof of residency
horse race
a close contest, by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates
investigative journalism
the use of detective-like reporting methods to unearth scandals
mass media
means of communication that reach the public, including newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication
news media
media that emphasize the news
policy agenda
the list of subjects or problems to which government officials are paying some serious attention at any given time
trial balloons
information leaked to the media to see what the political reaction will be