a sum of money paid regularly by a company to its shareholders out of its profits
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Government bond
A debt issued by the government to support their activities, acting as a loan to its buyers
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Superannuation
regular payment made into a fund by an employee toward a future pension
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Life insurance
a contract where the insurer promises to pay a sum of money in exchange for a premium, upon the death of an insured person or after a set period
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Risk-averse investor
an investor who prefers lower returns with known risks rather than higher returns with unknown risks
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Ethics
A set of moral principles that a business needs to establish and follow
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Corporate Social Responsibility (CSR)
A self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public
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Brand
a type of product manufactured by a particular company under a particular name
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Competition
The rivalry that occurs among sellers in their desire to seek and satisfy a market
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Unique selling point (USPs)
Marketing that makes a product appear different from others in the market
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Competitive advantage
A point of difference or superiority held over a businesss competitors
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Market
Any place where the sellers of a particular good or service can meet with the buyers of that good and service and where there is potential for a transaction to take place
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Market share
The percentage of total sales in a market held by one brand or business
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Brand leader
The brand in the market with the largest share
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Monopoly
Market containing a single business
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Open innovation
The practice of businesses and organizations sourcing ideas from external sources as well as internal ones
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Product differentiation
The characteristics that make your product or service stand out to your target audience
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Social responsibility
Ethical theory in which individuals are accountable for fulfilling their civic duty, and the actions of an individual must benefit the whole of society
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Stakeholder
A person, group, or organization with a vested interest, or stake, in the decision-making and activities of a business, organization, or project
Studied by 12 people
