ch.1living in a media world

How much in the NCAA basketball tournament worth to TV networks?

$800 million a year

How is our world shaped?

By the way we take in messages, share them with each other, and attach significance to them

How does media scholar George Gerbner define communication?

A social interaction through messages

How does the book define communication?

How we interact with out entire world, whether through spoken words, written words, gestures, music, paintings, photographs, or dance

How many levels of communication exist in classical theory?

4

What are the four levels of communication according to classical theory?

Intrapersonal, interpersonal, public speaking, mass communication

What's the important thing to remember about communication?

It's a process, not a static thing

Intrapersonal communication

The most basic level, communication with yourself, how we think and assign meanings to all the messages and events that surround our lives

Feedback

The response from the receiver of the message

How often does feedback happen?

Constantly because we are always, or should be always, reflecting on what we have done and how we will react

How do drugs and alcohol affect intrapersonal communication?

It may become impaired, which may lead people yo engage in more public communication they will later regret

Interpersonal communication

One-on-one communication, the intentional or accidental transmission of information through verbal or nonverbal message systems to another human being

How often does interpersonal communication happen?

It is continual when others are around

Why is interpersonal communication continual?

We constantly send out messages, even if those messages consist of nothing more than body language indicating that we want to be left alone