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how was the memory experiment conducted
list of 15 questions, given time to answer each, 3 repeating questions throughout, memory on the 3rd type of question was best
what was the first type of question
the physical appearance of the word (if it was in capital letters)
what was the second type of question
the sound of the word (if it rhymed) acoustic processing
what was the 3rd type of question
what the meaning was of the word (semantic processing)
which type of processing had the best effect on memory
semantic processing
which had the worst effect on memory
visual processing
why did semantic processing have the best effect on memory
it engages your mind so you are more likely to remember
what are the 3 features of a true experiment
independent variable manipulated
all other variables are controlled
random allocation