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Service Process meaning
Steps and interactions to deliver value in meeting customer’s needs' & expectations, identifying needs then satisfaction
Delivering Service Purpose
Customer needs fulfilment,
Operational efficiency,
Quality assurance,
Feedback integration
Service Brand Impact
Brand loyalty,
Competitive differentiation,
Positive brand perception
Customer Perception/Satisfaction Impact
Enhanced customer experience,
Increased satisfaction,
Managed expectation,
Perceived value (looks match its value)