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Lawrence Kohlberg’s Morality Theory basics
moral reasoning progresses through distinct stages, moving from self-interest to understanding universal ethical principles
stages of moral development
avoiding punishment, self-interest, good boy attitude, law and order morality, social contrast, and principle
avoiding punishment
right and wrong is defined by what they get punished for. if you get told off for stealing then obviously stealing is bad.
self-interest
behavior driven by self-interest and rewards
good boy attitude
behavior driven by social approval
law and order morality
behavior driven by obeying authority and conforming to social order
social contrast
behavior driven by balance of social order and individual rights
principle
behavior driven by internal moral principles
preconventional level
avoiding punishment and self-interest
conventional level
good boy attitude and law & order morality
postconventional level
social contrast, principle
altruism
acting to help someone else at some cost to oneself
ex. sacrificing one’s life to save others, giving money to charity, or just holding the door open for a few seconds
self-serving bias
the tendency to attribute positive outcomes to our own actions (internal factors) while blaming negative outcomes on external factors.
ex. If you do well on a test, you might think, "I studied hard and I'm smart!" (internal attribution). If you do poorly, you might say, "The exam was unfair and too difficult!" (external attribution).
deindividuation
when people in a group lose their sense of self and act in ways they normally wouldn't.
ex. In a big crowd, someone might throw trash or behave badly because they feel anonymous and not personally responsible.
dehumanization
is the process of seeing and treating others as less than human, often leading to cruelty.
ex. In wartime, a group might call their enemies "monsters" or "vermin" to justify harming them.
decrease in sense of identity
suppressing personal beliefs and feeling disconnected from who you really are because of group pressure.
ex. In a discussion about politics, a normally vocal person might stay silent and agree with the majority opinion out of fear of conflict.
fundamental attribution error
is when we blame someone's behavior on who they are, instead of considering the situation they’re in.
ex. If someone is angry in a store, you might think, "They're just a mean person!" instead of thinking, "Maybe they had a bad day."
actor-observer effect
is when we see our own actions as influenced by the situation, but we see other people’s actions as reflecting their character.
ex. If you trip and fall, you might say, "I slipped on the uneven ground!" (focusing on the situation). But if you see someone else trip, you might think, "They're clumsy!" (focusing on their character).
central route of persuasion
is a method of convincing people by presenting strong arguments and evidence, leading to careful and thoughtful consideration.
peripheral route of persuasion
is convincing people using shortcuts, like emotions or attractiveness, rather than strong arguments.
internal (dispositional) attributions
attributions explain someone's behavior based on their personality or character.
external (situational) attributions
explain someone's behavior based on outside factors or circumstances.
what did Robbers cave experiment reveal about group conflict/resolution?
showed that intergroup conflict arises from competition but can be resolved through cooperation towards shared goals.
6 basic techniques of persuasion
reciprocation, contrast effects, foot-in-the-door, bait and switch, That’s not all!, and fear messages
reciprocation
involves giving something to someone with the expectation that they will feel obligated to return the favor.
contrast effects
refer to the influence of comparing two different items, making one appear better or worse than it actually is due to the comparison.
foot-in-the-door
involves starting with a small request to gain compliance, followed by a larger request.
bait and switch
a company advertises a low-priced item to attract customers but then pushes them to buy a more expensive item.
That’s not all!
involves making an initial offer and then adding extra features or bonuses to make the offer more appealing.
fear messages
persuasive communications that try to change people's attitudes or behaviors by showing them scary consequences of not taking action.
What attracts people to one another?
physical attraction, proximity, similarity
why does physical attraction matter?
may signal health and genetic fitness.
why does similarity matter?
fosters mutual understanding and effective communication.
why does proximity matter?
Being near someone provides more chances to meet and get to know each other.
Milgram experiment
tested how far people would go in obeying authority figures, even if it meant causing pain to others, by having participants administer electric shocks to someone who was actually not harmed.
Asch conformity experiment
demonstrated how individuals would conform to a group's incorrect answer about line lengths, even when the correct answer was clear, highlighting the influence of group pressure on decision-making.
Stanford prison experiment
investigated how individuals would conform to roles of authority and submission in a simulated prison environment, revealing the powerful effects of situational dynamics on behavior.