3b. The Use of Technology in Promotion

Why is it important for businesses to respond quickly to changing technological trends?

It helps them better meet customer needs, stay competitive, and adapt to market demands efficiently

What are 3 current technological trends businesses are adapting to?

• Viral marketing

• The use of social media

• E-newsletters.

What is viral marketing?

A strategy where businesses use online platforms to promote their products by creating content as specific times, which can easily be shared and commented on

Example: During the COVID-19 pandemic, Coca-Cola and McDonald's ran campaigns that emphasised community which aligned with the public's need for social support 

What is the use of social media in promotion?

As this evolves, businesses must also adapt their strategies to keep up with the latest trends. More recently many businesses have shifted their focus to promoting their brands through short-form video content on platforms like TikTok

What are the use of E-newsletters in promotion?

Businesses build a mailing list which they then use to promote their products/services to. The business may need to offer a motive for potential customers to give up their email address. e.g. entering email address into a monthly draw to receive a £150 Amazon voucher

Once the business has a list they can use repeatedly to promote products and build a deeper connection with potential customers. However, the business must be careful to not send too many, as this can annoy potential customers