The use of Technology in Promotion

Businesses which respond quickly to changing technological trends are…

able to better meet the needs of their customers

Viral marketing

A strategy where businesses use online platforms to promote their products by creating content as specific times, which can easily be shared and commented on

Social media

As this evolves, businesses must also adapt their social media strategies to keep up with the latest trends. More recently many businesses have shifted their focus to promoting their brands through short-form video content on platforms like TikTok

E-newsletters

Businesses build a mailing list which they then use to promote their products/services to. The business may need to offer an incentive for potential customers to give up their email address. Once the business has a list they can use repeatedly to promote products and build a deeper connection with potential customers. However, the business must be careful to not send to many emails, as this can annoy potential customers.