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Tom Schwaub's overall message
Hard skills prepare you for the world, but soft skills are what make you good.
Guest speaker Tom: 4 learned truths
1) Communication approaches differ greatly 2) Authority structures shape the work 3) Social norms must be understood 4) Try everything legal
Guest speaker Tom: 3 tips
1) Take advantage of Kelley international 2) Meet people around you 3) Get to know the faculty
When stressed, people tend to revert to…
Their old, comfortable nature (the status quo).
The Platinum Rule (Garcia's golden rule)
Treat others the way they want to be treated ("Do unto others as they'd like done unto them").
What Professor Garcia said was most important in globalization
Consumer pressures, since they force companies to expand and improve.
Main countries focused on in class
Norway, Australia, Chile, US, India, and China
Chapter 1 Case 1 (sports): key point
Sports are an international business in themselves, and some sports are much better known in other parts of the world.
Premier League and La Liga player nationalities
Premier League: players from 66 countries. La Liga: players from 50 countries.
ATP tournaments in 2019
64 tournaments in 31 countries
2020 Australian Open prize money
About US $50 million
Roger Federer's deal after leaving Nike
Uniqlo, a guaranteed US $300 million over 10 years
Global stars
Athletes like Cristiano Ronaldo who earn far more than the average pro in less popular sports
Globalization
The widening and deepening of interdependent relationships among people from different nations. Sometimes refers to eliminating barriers to cross-border movements of goods, services, capital, technology, and people.
What globalization enables
More variety, better quality, and lower prices
What globalization is about
The flows of people, goods, and services
International business (IB)
All commercial transactions (sales, investments, transportation) that take place between two or more countries
Motives for IB: private companies vs. governments
Private companies do it for profit. Governments do it for profit and for other (political, economic, social) reasons.
Why global growth is hard to measure
Countries are interdependent and boundaries shift.
How globalization is measured
Degree of trade openness and degree of connectedness
Degree of trade openness includes
World trade, restrictions on imports (tariffs, quotas), and restrictions on foreign ownership of assets (fewer restrictions = more globalization)
Trade Openness Index
(World imports + world exports) / world GDP
DHL Global Connectedness Index
Measures globalization with more than 3.5 million data points across trade, capital, information, and people flows
3 aspects of the DHL Index
1) Focuses on actual flows between countries 2) Goes beyond trade (4 flows, 12 components) 3) Looks at the depth and breadth of each flow
Most highly globalized countries tend to be
Small, high per capita income, with lots of imports
Share of world production sold outside its country of origin
About 25% today vs. about 7% in 1950
iPhone 7 value earned in China
About $8 of the $237.45 factory cost
Seven forces behind globalization
1) Rise in and application of technology 2) Liberalization of cross-border trade and resource movements 3) Development of services that support IB 4) Growth of consumer pressures 5) Increase in global competition 6) Changes in political situations and government policies 7) Expansion of cross-national cooperation
Growth of consumer pressures
The most important force behind globalization, because it pushes companies to expand
Cost of a 3-minute New York to London call
$10.80 in 1970 vs. under $0.20 today. VoIP is virtually free.
How fast globalization advances
Faster than our ability to process information
Born-global company
A company founded with a global focus, thanks to its founders' international experience and better communications (e.g., SoundCloud)
G20 share of world totals
About 90% of world production, 80% of world trade, and two-thirds of world population
Three areas that belong to no single country
Noncoastal ocean areas, outer space, and Antarctica
Why governments restrict cross-border trade
To protect domestic producers from foreign competition, even though citizens want more goods at lower prices
How tariffs influence foreign trade
They raise import prices, so consumers buy fewer or cheaper imports and favor domestic products
Effects of economic freedom
Low tariffs, few ownership restrictions, and fewer taxes
Most trade flows between
Rich/advanced countries and other rich/advanced countries
Zero-sum game (Garcia)
Emerging economies gain traction while industrialized countries fall behind
Globalization 1.0
Silk Road, about 200 BC to the 1700s (Han Dynasty). Birth of trade between East and West.
Globalization 2.0
About 1500 to 1945. Rise of European colonial empires through the end of WWII.
Globalization 3.0
About 1950 to 1998. World war recovery, MNE expansion, spread of democracy and export development.
Globalization 4.0
1999 to present. Modern deglobalization pressures: terrorism, pandemics, financial crises, income inequality, new nationalism, fraying democracy.
Important 1999 event for globalization
Protestors disrupted a World Trade Organization meeting
Changes in globalization since WWII
Fewer import restrictions, more foreign ownership of assets, more democracies, more world trade, more production sold outside its country of origin
Pros of globalization
Spread of business, ideas, and cultures; higher profits from more customers; access to cheaper or better foreign resources; more sales and jobs; better products from more R&D; reduced risk; more competition; growth of the middle class and poverty reduction
Cons / criticisms of globalization
Threats to national sovereignty; environmental stress; growing income inequality and personal stress; local businesses hurt; poor working conditions; more competition and unemployment; pandemics; overreliance; automation eliminating jobs
Three main anti-globalization concerns
1) Threats to national sovereignty 2) Environmental stress 3) Growing income inequality and personal stress
When small countries feel overly dependent on large countries
When there is a threat to national sovereignty
What personal stress leads to
Social and economic unrest
Negative effects of globalization
Environmental damage, exploitation, job losses, loss of local culture, dependency, loss of technology
Positive effects of globalization
Efficiency, competition, varied products, quality, and relations
Poverty reduction
The middle class has enough to cover basic needs plus wants. Before the Industrial Revolution there was no middle class.
Extreme poverty
Severe deprivation of basic human needs (living on no more than $1.90 a day)
Extreme poverty rates over time
About 50% in 1950, 47% in 1990, 10% in 2019, about 8% in 2020
Middle class: Asia vs. US
Asia's middle class grew enormously after 1980. The US middle class barely changed while the top 1% got wealthier.
Environmental stress
Resource depletion and higher emissions and pollution
Growing income inequality and stress
A bigger gap between rich and poor. The threat of job loss causes personal stress.
Carbon footprint
The total set of greenhouse gases emitted
Mega-ship pollution
Emissions from 15 mega-ships match all the cars in the world. Each mega-ship pollutes as much as 50 million cars.
Effect of more competition on globalization
Both good and bad
"Have nots" of globalization
Places like much of Africa, Cuba, North Korea, and Iran, with one or no major trade partners
Biggest trading partner of the US
Mexico
Offshoring
Relocating business processes to a lower-cost foreign location, often shifting from a domestic source. Especially white-collar, technical, professional, and clerical services.
Pros of offshoring
Lower costs and more jobs for people in poorer countries
Cons of offshoring
Fewer high-value US jobs and lower US earnings
Outsourcing
Turning over much of the responsibility for production to independent suppliers
A company that makes items abroad, such as Microsoft, is an example of
Outsourcing
Reshoring / rightshoring
Bringing operations back from abroad to domestic locations
Jobs lost to automation and AI by 2030 (one prediction)
800 million worldwide
Worldwide globalization concerns
Immigration and terrorism, Brexit, COVID, NAFTA under attack, the Russia-Ukraine war, US exit from the Trans-Pacific Partnership
COVID's effects on globalization
Merchandise trade volume fell; international internet traffic rose 25-50%; international tourism fell 74%; portfolio equity investment fell, stabilized, then rallied; GDP declined about 30% (per class)
Has COVID pushed the world into deglobalization?
No. The world is not in deglobalization.
Deglobalization
The process of diminishing interdependence and integration between nations; the view that globalization will slow down or collapse
Connectography
The view that globalization is inevitable because connecting infrastructure keeps accelerating and consumers want the best products regardless of origin
Three scenarios for globalization's future
1) Further globalization is inevitable 2) IB grows mainly along regional rather than global lines 3) Forces against globalization slow the growth of both
Why globalization should matter to you
Larger markets, more resources, understanding and respecting competition, expanded career opportunities
Coca-Cola singing ad
Brought people together at the peak of globalization and was translated into many languages
Interdependence
Countries relying on one another for resources, goods, or services
Agglomeration
Clustering of industries for mutual advantage
Microprocessor
The central processing unit, generally made from a single integrated circuit
Carnival Cruise Lines' legal nationality
Panamanian, an example of a flag of convenience
Filipinos in ship crews
About a third of the world's ship crews, because of English fluency and willingness to work for low wages
Issues facing the international cruise business
Terrorism and funding
Baseball ties: US vs. Japan
US games continue until there is a winner. Japanese games end in a tie after 12 innings.
Why companies engage in IB (3 objectives)
Sales expansion, resource acquisition, and risk reduction ("business is a game with no 4th quarter")
SMEs and US exporters
About 280,000 SMEs with fewer than 500 workers make up 98% of US exporters
Two modes of IB operations
Merchandise (tangible) and services (invisible)
Fastest-growing part of IB
Service exports and imports
Factors in a company's external environment
Physical, institutional (government policies), behavioral, and economic
Big reason companies make products in other places
Cost and differentiation strategies, using brand image
Types of market penetration in IB
Direct imports/exports, sales operations, licensing/franchising, foreign direct investment, transportation and distribution, strategic alliances
Entry mode approaches
Capital-related, transfer-related, and trade-related
Turnkey operation
A contracted construction project handed to the owner once operational. The contractor trains local staff, then turns the key over to local management for a fee.
Management contract
One company provides personnel to perform management functions for another for a fee. Less risky, costly, and complex.
Licensing agreement
One firm lets another use its assets (trademarks, patents) to produce and market its product in a region in return for royalties
Franchising
A type of licensing where the company gives continuous assistance and lets the other use its trademark
Royalties
The percentage of sales a licensee pays a licensor, usually 5 to 15%
Foreign direct investment (FDI)
The investor takes a controlling interest in a foreign company
Portfolio investment
A noncontrolling financial interest in another entity, such as shares or loans