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The "ideal self" refers to __________.
how a person would like to be
Which of the following terms summarizes the beliefs a person holds about their own attributes and how they evaluate themself on these qualities?
self-concept
Amongst the following, which is the best example of the symbolic self–completion theory?
People with an incomplete self–concept tend to purchase products that will complete that concept.
Which of the following is TRUE about the connection between products and self-esteem?
Many consumers try to bolster their self-esteem as they accumulate evidence of their achievements.
On the bus ride home, Patricia saw a billboard advertisement of a woman trying to squeeze into a pair of jeans. This made her think about her own New Year's resolution that she had made weeks ago. She had promised that she would be able to fit into her old jeans before her high school reunion that spring. The billboard ad is an example of marketing communications influencing a consumer's level of _________.
self–consciousness
Some people, women in particular, develop psychological disorders that cause them to believe that their body is bigger than others see it. What is one possible reason for this occurrence, and what is it called?
Western body ideals; body image distortion
Which of the following is the process in which a person tries to evaluate their appearance by comparing it to the people depicted in artificial images?
social comparison
People of relatively the same age who might understand each other when they refer to "my generation" are __________.
called an age cohort
The motto "You are what you wear!" is a reflection of which of the levels of extended self?
individual self
Paula is a product manager. Her responsibility is to develop and market fitness products for mature consumers. Her research has determined that these consumers do not see themselves as old. Based on what you have learned about self-product congruence models, which of the following slogans would you recommend she use for her product lines?
"Active and on the Move"
