MKT 3421 Business Literacy Quiz #2

Organic growth

Internal expansion (e.g., higher sales, new products) rather than buying other companies

Growth mindset

Believing skills and business performance improve through continuous effort and learning

Paradigm shift

A fundamental change in industry practices or consumer behavior

Holistic approach

Treating all business channels and customer interactions as one connected system

30,000 ft view

A high-level, big-picture perspective without getting bogged down in minor details

Synergy

Combined efforts producing a total effect greater than the sum of individual parts

Drinking the Kool-Aid

Blindly accepting a company’s belief system, culture, or brand hype

Low-hanging fruit

 Easy-to-reach targets or sales leads requiring minimal effort

Bleeding edge

 Highly innovative technology or strategies carrying significant risk

NEET

(Not in Education, Employment, or Training) Demographic acronym for individuals

DINK

(Dual Income, No Kids) Households with high disposable income and no kids

HENRY

(High Earners, Not Rich Yet) Young people in a professional space

FIRE

(Financial Independence, Retire Early) A lifestyle movement focused on gaining financial independence and retiring early

Dead Internet Theory

The idea that most online activity is driven by automated bots rather than humans