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What is the first situational factor?
Proximity
refers to how close the person is to their consequences when obeying an authority figure
Milgram found that distance between Mr Wallace and the participant influenced the obedience rate
The distance between the experimenter also effects the obedience - the pressure is lessened if they are in different rooms
What is the second situational factor?
Location
some locations increase the perceived legitimacy of the authority figure
Milgram’s study in Yale University would be thought to increase obedience rates
What is the third situational factor?
Uniform
uniform can give the perception of greater authority
Expect obedience rates to be higher if the person is in uniform
Evaluation point 1
P - Research evidence to support proximity
E - Milgram found that when the teacher and learner were in the same room, obedience dropped to 40% - when the experimenter left the room, obedience dropped to 20.5%
E - shows that having to directly face the consequences of your actions/ not being directly faced with the authority figure
L - reduces obedience
Evaluation point 2
P - Research evidence to support the role of location and uniform
E - Bickman found that 92% of pedestrians obeyed an order to giving a stranger money for a parking meter when the person was in uniform compared to 49% when not in uniform - uniform leads to obedience. Milgram found that when he moved the study to a seedy downtown office and the experimenter was a member of the public, obedience dropped to 48% - location leads to obedience
E - both factors can be linked to the concept of legitimate authority
L - A uniform or prestigious location both increase the impression of legitimacy increasing obedience
Evaluation point 3
P - research fails to consider other factors that may be important
E - Kilman and Mann replicated Milgrams study in Australia and found that only 16% shocked the learner to 450 volts whereas Mantell found 85% obeyed in Germany
E - The cross cultural comparison shows that in different societies, children may be socialised differently suggesting that other factors may have a more important role in obedient behaviour