Concept of Globalization

Globalization

* **process of interaction and integration among the people, companies, and governments**
* **expand business operations on a worldwide level**
* **every nation interacts with each**
* complex phenomenon

**Political scientist**

* Serves a challenge to nation-states. (rampant in political propaganda)

**Economist**

Means increase of free trade, speed of trade, global economic organization, and regional trade blocs

**Culture and communication experts**

Refers to the concept of a global village

Intensification

Refers to the expansion, stretching, and acceleration of these networks

**Time and Space**

globalization processes do not occur merely at an objective, material level, but they also involve the subjective plan of human consciousness.

Schottle (1995)

* Globalization stands for quite a large spread

**Arjun Appadurai**

proposed that the different kinds of globalization occur on multiple and intersecting dimensions of integration as “scapes”.

“scapes”

multiple and intersecting dimensions of integration

**Ethnoscape**

global movement of people

**Mediascape**

flow of culture

**Technoscape**

circulation of mechanical goods/software

Financescape

global circulation of money

ideoscape

realm where political views move around

**Globalism**

widespread belief among powerful people that the global integration of economic markets is beneficial for everyone, since it spreads freedom and democracy across the world

Global Village

Through globalization, the world has become a borderless world.

McLuhan (1964)

believes that media has connected the world

Cultural Imperialism

Conviction that there is a “better” culture. Some cultures see other cultures as superior to theirs, forming inferior or non-dominant cultures.

Economic Imperialism

* one nation assumes economic power or influence over the others

soft power

unknowingly being invaded by other cultures

Manfred Steger

“the ***expansion and intensification*** of social relations and consciousness across world-time and across world-space”

Expansion

* Both the creation of new social networks and the multiplication of existing connections that cut across traditional political, economic, cultural, and geographic boundaries.