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Metaphor
A direct comparison between two unlike things to suggest similarity (e.g. “time is a thief”).
Simile
A comparison using like or as to create imagery or clarify meaning.
Personification
Giving human qualities to non-human things to make ideas more vivid or emotive
Symbolism
When an object, character, or image represents a deeper abstract idea (e.g. light = hope).
Imagery
Descriptive language that appeals to the senses (sight, sound, touch, taste, smell).
Motif
A recurring idea, image, or symbol that reinforces a central theme.
Allusion
An indirect reference to a historical, literary, or cultural event or figure.
Hyperbole
Deliberate exaggeration for emphasis or effect.
Irony
A contrast between expectation and reality.
Narrative perspective
The point of view from which a story is told (first, second, third person).
Juxtaposition
Placing contrasting ideas or characters side by side to highlight differences.
Rhetorical question
A question asked to engage the audience rather than get an answer.
Emotive language
Words chosen to evoke strong emotional responses.
Loaded language
Words with strong connotations used to influence opinion.
Repetition
Repeating words or phrases to reinforce a message.
Anaphora
Repetition of a phrase at the beginning of successive clauses.
Direct address
Speaking directly to the audience using “you”
Ethos
Appeal to credibility or authority (expert opinion, qualifications).
Pathos
Appeal to emotion (fear, sympathy, hope).
Logos
Appeal to logic and reason (statistics, facts, cause-and-effect).
Tone
The writer’s attitude toward the subject (e.g. critical, optimistic, sarcastic).
Purpose
The writer’s intention (to persuade, inform, criticize, entertain).
Satire
The use of humour, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices