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Logical Appeal (Logos)
"Statistics show…..”
Ethical Appeal (Ethos)
"As an X with Y years of
experience, Z is safe"
Emotional Appeal (Pathos)
"Imagine the joy/pain/sadness..."
Diction
Choice and use of words in writing/speech
Using "youthful" instead of "childish" to convey a positive tone.
Tone
The attitude or approach that the author takes toward the
subject.
A sarcastic tone: "Oh great, another homework assignment!"
Comparison
"Life is like a box of chocolates." Does not have to use like or as
Metaphor
"Time is a thief."
Similie
"Her smile was bright like the sun." Uses like or as
Analogy
"Just as a caterpillar transforms into a
butterfly, students grow into scholars."
Allegory
George Orwell's "Animal Farm" = the Russian Revolution.
Allusion
"He has the Midas touch when it comes to investments."
Contrast
"Unlike the bright, sunny day outside, the mood inside was somber and tense."
Juxtaposition
Image of a peaceful village next to a war-torn city in a photograph.
Antithesis
"It was the best of times, it was the worst of times."
Repetition
"Let it snow, let it snow, let it snow."
Exemplification
"Many great leaders, such as Nelson Mandela and Mahatma Gandhi, have inspired change through peace."
Ancedote
"When I was a child, my grandmother told me stories of her life on the farm."
Parallel Structure
"She likes cooking, jogging, and reading."