Chapter 5: Creative Thinking

Question-and-Answer flashcards covering key ideas, techniques, and terminology from Chapter 5: Creative Thinking in Grade 10 Business Studies.

Who introduced the 3 P Model of Creativity and in what year?

Gouger introduced the 3 P Model of Creativity in 1995.

What are the three elements of the 3 P Model of Creativity?

Person, Process, and Product.

Why is the 3 P Model important in Business Studies?

Because creativity is an essential characteristic of a successful entrepreneur.

Which side of the brain is associated with logical, rational, and mathematical thinking?

The left side of the brain.

Which side of the brain handles artistic, imaginative, and emotional thinking?

The right side of the brain.

Name the three factors that characterise a creative person.

Expertise, Motivation, and Creative Thinking Skills.

What does ‘expertise’ include in the context of creativity?

A person’s knowledge, skills, and experience gained through training, previous tasks, or interaction with people.

Define motivation in the creativity context.

A catalyst that encourages a person to work toward solving a problem, ideally driven by intrinsic desire.

Why are creative-thinking skills important?

They influence how a person analyses situations and combines ideas to solve problems.

List the four major steps in the creative thinking process described in the notes.

1) Identify an unmet need/opportunity, 2) Rethink until fully understood, 3) Turn it into a profit-making product or service, 4) Protect the idea (e.g., patent).

Which steps in the creative process are considered the ‘creativity steps’?

The first three steps: identifying, rethinking, and turning an idea into a product/service.

Give three traditional creative problem-solving techniques mentioned.

Brainstorming, SWOT Analysis, and PESTLE Analysis.

What does the 5W & H Technique stand for?

Who, What, Where, When, Why, and How.

What is the goal of the Association Technique?

To identify links between related or unrelated concepts to solve a problem.

Give two colour associations provided in the lecture notes.

Blue = trust & calm; Red = excitement & youthfulness (other acceptable answers: Green = peace & health, Orange = cheerful & friendly).

Describe the Problem Reversal Technique in one sentence.

It forces you to examine an idea or problem from opposite or unexpected perspectives to uncover new insights.

Provide the police ‘prize’ example to illustrate which creative technique?

The Problem Reversal Technique.

What are the two broad types of changes that can lead to new products according to the notes?

Fundamental changes and Incremental changes to an existing product.

Give two additional ways an entrepreneur might innovate besides changing the product itself.

Developing a completely new product or finding a new/better production process.

Why must entrepreneurs protect their ideas?

Because new ideas or products can be easily copied and sold under a different name.

What type of intellectual property protects a ‘new product, service, or production process’?

A patent.

Name one example of a non-patentable idea in South Africa.

Aesthetic creations like fashion designs (other acceptable answers: architectural designs, mathematical methods, investment schemes, certain business methods).

How can ‘know-how’ be monetised according to the notes?

Through licensing it to others, such as in a franchise arrangement.

What must a trademark be in order to receive protection?

Significantly different from other registered trademarks.

What does the law of Unlawful Competition prevent?

Businesses from deliberately confusing customers into thinking they are the original business or using former employers’ know-how without rights.

Copyright protects which kinds of works?

Literary works, films, sound recordings, engineering drawings, pictures, and similar creations.

Define a ‘creative block.’

The inability to solve a problem or to come up with a process to solve it.

Give two suggestions for overcoming a creative block mentioned in the notes.

Stop avoiding and just do it, interrupt the process by doing something else, keep an open mind, don’t fear mistakes, learn from others, quit and start over (any two).

What is indigenous thinking?

Ways of knowing, seeing, and producing passed down through generations in a specific area or country.

How can indigenous thinking provide value to a business?

By offering unique problem-solving methods that create competitive advantage.