Phsyc Exam Final

Social Cognition

The thoughts we have about the stimuli in our environment, which typically arise when a schema is activated.

Attribution

Figuring out why something happens

Based on personal experience

Fundamental Attribution Error

Attributing a person’s behavior to what we assume to be his/her personality rather than factors outside of that individual (e.g., the situation).

Observers attribute to observee’s skills/ability or personality (damn, theyre a jerk)

Observees attribute behavior to extrinsic/environmental factors
(i clearly couldnt see myself cut in front of them because of ___)

Interpretation

is biased by FAE (Fundamental Attribution Error)

Self-Serving Bias

People protect their own self-esteem by blaming external factors

People attribute their own skills when they’re succeeding

People are hesitant to blame themselves

In-Group Bias

Being inherently biased towards a group you are a part of, you want to see your own group succeed

Social Comparison

self-evaluation by comparison with others (i.e., “i’m smarter than they are” or “i’m more attractive than her/him”)

Proximity/Similarity

We like people who are similar to us.

Also play major roles in affiliation.

Stereotypes

Assumptions that members of a particular out-group share certain characteristics or behaviors.

Usually untrue and unfair.

Prejudice

negative attitudes resulting from stereotypes.

Can be a distraction.

Discrimination

negative action stemming from a stereotype.

Affective/Evaluate Component

Part of the Attribution & Attitude ABCs, makes up Attitude
Likes, dislikes, and emotional component

Behavioral Component

Part of the Attribution & Attitude ABCs, makes up Attitude

Intentions to act in specific ways

Cognitive Component

Part of the Attribution & Attitude ABCs, makes up Attitude
Your beliefs, Information

Peripheral Route

One of two paths to changing an attitude.
Attempts to intervene on beliefs that are not very strong.

Persuasive messages don’t have to be particularly logical, clear, or compelling to induce change.

Eg. Creative Brand Marketing

Central Route

One of two paths to changing an attitude.
attempts to intervene on core beliefs (e.g., personal values or other strongly held ideas).

Peripheral Opinion

We decide whether something is a view or _______ based on extrinsic factors.

“It’s not me, its the boss/environment”

Self Persuasion

Self-Persuasion/Perception

The key to long term-behavior change

Self Directed

Part 1 of Self Persuasion

Self Persuasion is defined by _______ behavior

Outside

Part 2 of Self Persuasion

The more ______ control, the less inside control

External Control

Part 3 of Self Persuasion

The more obvious the ______, the less self-persuasion

Mild Threats

Part 4 of Self Persuasion

Influence more self persuasion

Large Incentives

Part 5 of Self Persuasion

____ can hinder self-persuasion

Perceived Choice

Part 6 of Self Persuasion

Enhances self-persuasion

Greater

Part 7 of Self Persuasion

Perceived Choice is _____ when working to achieve success rather than to avoid failure.