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Is anything actually free?
no, as goods go beyond their monetary value
Demand curve relates quantity demanded to all costs
ex. waiting in line
law of demand
quantity purchased varies inversely with price
cost-benefit principle
states that you should only do something if the benefits outweigh the costs
tom has a $200 budget, he has to chose between two goods, $4 beef and $2 apples
Qb = 50 - ½ x Qa
reservation price
a limit on the price of a good or service
rational human preference
states that people’s preferences is semi-consistent and people prefer paying less
wants & demands
Want is something people desire to have, that they may, or may not, be able to obtain.
Demand is the quantity of a good or service that consumers are willing and able to buy at a given price in a given period
utility
the total satisfaction a consumer derives from consuming any particular product
marginal utility
the amount of satisfaction a consumer derives by additional consumption of the same product
the law of diminishing marginal utility
states that for any good or service, the marginal utility of that good or service decreases as the quantity of a good increases
when you buy less, marginal utilities decrease
when you buy more, marginal utilities increase
so how does tom find the best bundle?
rational spending rule: MuA/PA = MuB/PB
this value should be equal
as MuA increases, MuB decreases. So the quantity of beef must decrease for an optimal bundle
no cash on the table principle
sellers should always strive to maximize their profit by not leaving any potential value on the table during negotiation
substitution effect
describes how consumers shift their demand towards cheaper alternatives when the price of a good increase or a substitute is cheaper
income effect
the change in consumer demand for goods and services resulting from a change in real income or a substitute is cheaper
nominal and real price
nominal- the price of goods in terms of dollars
real- the nominal price of a good relative to the average dollar price of other goods