Module1

Communicare

Latin word which means to share, or to make common (Weekley, 1967)

Communication

Defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000)

Source

A person, group, or entity that forms, creates, sends, or forwards a message or information

Message

The stimulus or meaning produced by the source for the receiver or audience (McLean, 2005)

Channel

The tool or manner in which the messages will be carried through from the source to the receiver

Receiver

Receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source (McLean, 2005)

Feedback

The message or response of the receiver which is sent back to the source

Environment

The atmosphere, physical and psychological, where you send and receive messages (McLean, 2005)

Context

The communication interaction involves the setting, scene, and expectations of the individuals involved (McLean, 2005)

Interference

Anything that blocks or changes the source’s intended meaning of the message (McLean, 2005)

Shannon and Weaver Model

Includes Information Source, Transmitter, Channel, Receiver, Reception, Noise, and Feedback

Berlo’s SMCR Model

Source, Message, Channel, Receiver with elements like communication skills, attitudes, knowledge, social systems, and culture

Intrapersonal Communication

Form of communication with oneself using internal vocalization or reflective thinking

Interpersonal Communication

Form of communication between two different people who are mutually and actively part of the communication process

Group Communication

Type of communication between three or more people interacting to achieve a specific objective or certain goal

Public Communication

Sender-focused communication where one person conveys information to an audience, usually formal and goal-oriented

Mass Communication

Public communication transmitted to many people through print or electronic media

Oxford Learner’s Dictionaries Definition of Media

The main ways that large numbers of people receive information and entertainment, that is television, radio, newspapers, and the internet

UNESCO Definition of Media

Refers to the combination of physical objects used to communicate or mass communication through physical objects such as radio, television, computers, or film, etc.; source of credible information with editorial accountability

David Buckingham Definition of Media

Something we use when we want to communicate with people indirectly, rather than in person; provides channels through which representations and images of the world can be communicated indirectly

Presidential Decree No. 1019 Definition of Media

Refers to print medium (newspapers, magazines, journals, billboards, etc.) and broadcast medium (radio and television broadcasting, cinematographic or radio promotions and advertising)

Role of Media and Information 1

It makes the world a smaller place

Role of Media and Information 2

It makes communication convenient

Role of Media and Information 3

It shapes public opinion