Untitled Flashcards Set

Mentor

Someone who provides guidance, support, and advice to help others grow and succeed.

Types of communication

The two basic types of communication are verbal and nonverbal.

Clarity

The most crucial part of good communication, ensuring the message is understood as intended.

Social media

Enables conversations among human beings that were not possible in the era of mass media.

Business goals

An organization's social media participation depends mainly on its business and communication goals.

Social media activities

To succeed, a business must coordinate its social media activities with its broader business goals, strategy, and other communication efforts.

Social media participation

How companies participate in social media by engaging with audiences, creating content, responding to feedback, and integrating social media into their business strategies.

SLIM

Acronym for Sharing, Learning, Interacting, and Marketing, which describes the purpose of social media sites.

FCC

The Federal Communications Commission regulates interstate and international communications by radio, television, wire, satellite, and cable in the U.S.

Duopoly

A market condition where two companies dominate an industry or sector.

Media consolidation effects

Fewer companies owning a larger share of media, reducing diversity in viewpoints, increasing corporate control, and potentially limiting competition.

Convergence in media

Helps save money by integrating newsgathering operations, sharing office support functions, marketing, and engineering.

Script

The visual road map to success in scriptwriting.

Stages of scriptwriting

Concept development, outlining, drafting, revising, and finalizing.

Media audit

Reviewing similar projects or subjects for your script.

Elements of a script

All scripts must have a beginning, middle, and end.

Two-column broadcast script

The type of script used in broadcast productions.

Open-ended questions in interviews

Asking open-ended questions in an interview is a good idea.

Credibility in interviews

Positioning the interviewee in a credible location adds interest, authenticity, and realism to the interview and the completed program.