Untitled Flashcards Set

1 What is a Mentor?

◦ A mentor is someone who provides guidance, support, and advice to help others grow and succeed.

2 What are the two basic types of communication?

◦ Verbal and Nonverbal

3 What is the most crucial part of good communication?

◦ Clarity – ensuring that the message is understood as intended.

Social Media and Relationships / Lecture #5

4 What is the definition of social media, according to Charlene Li & Josh Bernoff?

◦ Social media enables conversations among human beings that were not possible in the era of mass media.

5 What is enabling conversations among human beings today that were just not possible in the era of mass media?

◦ Social media

6 With ____________, people can connect with organizations and each other in ways that were limited or not possible before.

◦ Social media

7 An organization's social media participation depends mainly on what?

◦ Its business and communication goals

8 To succeed, a business must coordinate its social media activities with what?

◦ Its broader business goals, strategy, and other communication efforts

9 How do companies participate in social media?

◦ By engaging with audiences, creating content, responding to feedback, and integrating social media into their business strategies.

10 Trump and social media?

• This may refer to how Trump utilized social media (especially Twitter) as a direct communication tool to reach his audience.

11 What is the purpose of Social Media sites? (Acronym SLIM)

• Sharing, Learning, Interacting, and Marketing

Managing Electronic and Digital Media / Lecture #2

12 The ability to access content on-demand and archive content adds to what?

• The Internet’s success

13 What is the role of the FCC?

• The Federal Communications Commission (FCC) regulates interstate and international communications by radio, television, wire, satellite, and cable in the U.S.

14 What mediums dominate leisure activity in U.S. households?

• Television and digital media (streaming services, social media, gaming, etc.)

15 Duopoly means what?

• A market condition where two companies dominate an industry or sector.

16 What are the effects of media consolidation?

• Fewer companies own a larger share of media, reducing diversity in viewpoints, increasing corporate control, and potentially limiting competition.

17 Convergence helps save money by integrating newsgathering operations, sharing office support functions, marketing, and engineering. (True/False?)

• True

18 Companies involved in broadcasting recognize that their “traditional” media still has what?

• Incredible value that can attract audiences and advertisers.

Scriptwriting / Lecture #4

19 The script is what?

• The visual road map to success.

20 The stages of scriptwriting include?

• Concept development, outlining, drafting, revising, and finalizing.

21 The story’s focus emphasizes what?

• The idea(s) you wish to communicate.

22 When you review similar projects or subjects for your script, what is that called?

• A media audit.

23 All scripts must have what three elements?

• A beginning, middle, and end.

24 In broadcast productions, what type of script is used?

• A two-column broadcast or A/V script.

25 Asking open-ended questions in an interview is a good idea. (True/False?)

• True

26 Positioning the interviewee in a location that provides credibility for the interview can add what?

• Interest, authenticity, and realism to the interview and the completed program.