CH.1 - Mass Communication

sender

the source of the message being shared

encode

to convert the message

receiver

receives the encoded message

decode

to convert the received message back

noise

any interference that disrupts communication (physical, semantic, psychological, physiological)

intrapersonal

communication to self

interpersonal

communication between two or more individuals

mass communication

creating shared meaning between the mass media and their audiences

public speaking

communication to a known audience

inferential feedback

delayed and indirect response

culture

the values, beliefs, and behaviors shared by a group of people

bounded cultures

subcultures that exist within a larger culture