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Allusion
reference to a famous historical, Biblical, mythological, or literary figure or event.
qualifiers
Words or phrases that limit the scope of a claim (e.g., usually in a few cases, under these circumstances). very, quite, pretty, less, least, rather, somewhat, more, most, too, so, just, enough, indeed, still, almost, fairly, really, even, a bit, a little, a (whole) lot, a good deal, a great deal, kind of, sort of.
Pathos
Persuasion through appeals to the audience's emotions.
alliteration
Repetition of initial consonant letters (or sounds) in two or more different words across successive sentences, clauses, or phrases.
Logos
Persuasion by means of logic or reasoning
Diction
word choice
argument
a spoken, written, or visual text that expresses a point of view; the central point a text is making; a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong
claim
a statement that asserts a belief or truth.
mediated audience
an audience that is not physically present, but that is affected by the speaker's message
ethos
persuasion through convincing the audience of one's moral character
Exigence
what prompts the speaker to speak at this particular point in time Examples: A congressman delivers a speech arguing that we need stricter gun control. The exigence is that the congressman believes stricter gun control will lead to less gun violence.
metaphor
a comparison between two objects without using the words like or as
Hyperbole
intentional and extreme exaggeration
Parallelism
making two or more words, phrases, or clauses equal in part of speech or grammatical structure
simile
a comparison between two items in using the words like or as
purpose
what the speaker wants the audience to feel while listening; what he/she wants the audience to do after listening
Immediate Audience
the audience that is physically present when a speech is delivered
Genre
type of text (e.g.; journal, editorial, letter, essay, poem, etc.)
analysis
identifying the features of a text AND explaining how the author uses these to develop the meaning or to achieve a particular effect.
tone
the writer's attitude toward his/he subject
personification
a figure of speech in which an animal, an object, a force of nature, or an idea is given human characteristics
Imagery
word pictures designed to appeal to the senses
rhetorical question
a question that is asked merely for effect with no obvious answer expected
anecdote
short and amusing or interesting account depicting a real incident or person used to support a speaker's argument
expletive
Figure of emphasis in which a single word or short phrase, usually interrupting normal speech, is used to lend emphasis to the words on either side of the figure.