Business Communication Lecture Review

Vocabulary-style flashcards covering the core principles, processes, and formats of business communication as outlined in the lecture transcript.

Communication

Considered the heart of any business organization; the process of sharing information between people within the workplace and outside a company.

Intrapersonal Communication

The lowest level of management communication.

Institutional Communication

Communication occurring within a social institution (horizontal or vertical), such as from owner to manager to employee.

Mass Communication

The highest level of communication, which involves creating a social communicational network.

Context of Communication

Refers to the information about the environment of the sender/receiver, including situational factors and shared background knowledge.

Sender

The person who transmits a message and acts as the source of data or information.

Message

The data or information with meaning for both sides of the communication process.

Receiver

The person at the end of the data transfer who receives the message.

Medium of Communication

Refers to the method of communicating, such as e-mail or face-to-face interaction.

Feedback

The return message that serves as an integral part of the business communication flow.

Creative Process

A feature of communication that includes inventing new terms and absorbing knowledge.

Dynamic Process

A feature of communication involving receiving, understanding, and interpreting information.

Interactive Process

A feature of communication based on relationships between at least two parties.

Print Media

Any form of communication that is physically printed or published on paper, such as flyers and brochures.

Metacommunication

Communication about communication; a secondary expression of intent that is the non-verbal message sent when interacting.

Kinesic Communication

The technical term for body language; communicating through body movements, gestures, and facial expressions.

Kinesics

The study of kinesic communication.

Ray Birdwhistell (1918-1994)

American anthropologist known as the founder of kinesics.

Verbal Communication

Communication that uses words, including face-to-face conversations, meetings, e-mails, letters, and reports.

Nonverbal Communication

Communication that does not use words, examples of which include pictures, company logos, gestures, and body language.

Credibility

One of the 7C's; builds trust so that others are confident with your decisions.

Courtesy

One of the 7C's; involves respect and consideration to improve relationships.

Clarity

One of the 7C's; makes comprehension easier to avoid mistakes and misunderstanding.

Correctness

One of the 7C's; builds confidence by ensuring all information in the message is accurate.

Consistency

One of the 7C's; introduces stability, such as when customers buy products time after time.

Concreteness

One of the 7C's; reinforces confidence.

Conciseness

One of the 7C's; involves being direct to the point to save time.

Goodwill

A criterion of effective writing where the message presents a positive image of the writer and organization, treating the reader as a person.

PAIBOC

A framework for business communication consisting of Purpose, Audience, Information, Benefits, Objections, and Context.

Full-block Style

A letter style where all parts are flush with the left margin and no paragraphs are indented to achieve a formal, easy-to-type look.

Modified Block Style

A letter style where the date, complimentary close, and signature are placed near the center of the page while other parts are left-aligned.

Semi-block Style

Similar to the modified block style, but requires paragraph indention.

Simplified Style

A letter style that omits the salutation and complimentary close, with all remaining parts appearing in block style flush with the left margin.