Behavior and Attitudes

Wrightman (1969)

George Wallace bumper Stickers which lead “Law and Order”

Cognitive Dissonance

Pressure for our beliefs, knowledge, and behavior to be logically consistent.

Prophecy Fails

A social an psychological study of a modern group that predicted the destruction of the world.

Dissonance Following Decisions

Important tough decision. After your decision what happens to your attitudes about the two items.

Any time you make a choice between desirable

Attitude behavior relationships

The connection between an individuals attitude and their subquesnt behaviors

Induced Compilance

A situation where individuals are persuaded to act in a way that contradicts their beliefs

Self-Perception Theory

A theory suggesting that individuals infer their own attitudes by observing their behavior and the context in which it occurs.

Leon Festinger

Psychologist who developed the theory of cognitive dissonance and conducted significant studies on the topic.

Darryl Bem

Psychologist known for proposing the self-perception theory, which explains how individuals form their attitudes based on their behaviors.

LaPierre (1934)

Studied attitudes towards a Chinese couple in the U.S., finding a discrepancy between stated attitudes and actual behavior in service refusal.

Festinger & Carlsmith (1959)

Examined cognitive dissonance by having participants lie about a dull task for different monetary rewards, revealing how payment influenced their attitudes towards the task.

Aronson & Mills (1959)

Investigated effort justification by having participants undergo a severe screening to join a group, leading to increased liking for the group despite the hazing.

Behavioral Prediction

The complexity of predicting behavior based on attitudes, emphasizing the need for specific measurements.

Selective exposure

Tendency to seek information and media that agree with one’s views and to avoid dissonant information.

Insufficient justification

Reduction of dissonance by internally justifying one’s behavior when external justification is “ insufficient “

Farcical feedback effect

The tendency of farcical expression to trigger corresponding feelings such as fear, anger, or happiness