ETS01G Lesson 2.2 (2nd Quarter)

Visual Message Design

It is the intentional use of visuals-such as text, images, color, and layout to communicate messages clearly, effectively, and memorably.

Text

Keep it short, concise, and easy to understand. Avoid long paragraphs.

Images and Icons

Use high-quality and meaningful visuals to support your message.

Color

Choose (blank) that support the mood or message (e.g., red for urgency).

Layout and Spacing

Arrange elements in a balanced and logical flow. Use white space to prevent clutter and improve focus.

Typography

Font style and size affect tone and readability.

Red

Excitement, Urgency, Danger

Blue

Trust, Calm, Professionalism

Green

Nature, Growth, Renewal

Yellow

Optimism, attention-grabbing

Black

Power, elegance

White

Simplicity, cleanliness

Typography

It can change the tone of a message. Choose fonts that match the message's tone.

Layout

It helps guide the viewer's eye and organize information.

Rule of Thirds

Divide your space into 9 sections (like a tic-tac-toe board). Place key elements at the intersections.

Hierarchy

Use size and boldness to emphasize key points.

White Space

Allows the eyes to rest and prevents overcrowding.

Infographics

Are visual representation of information, data, or knowledge intended to present information quickly and clearly that improves understanding by using graphics.

Data Visualisations

Are the visual representations of numeric values. It can be very space efficient by visualizing a large set of numbers in a small space.