Rhetoric and Persuasion: Key Concepts for Effective Communication

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9 Terms

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Rhetorical Triangle

Made up of Ethos, Pathos, Logos.

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Rhetoric

Helps us identify what tone to use, guides in creating intended effects, and convinces the audience through emotion, authority, and logic.

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SOAPSTone

An acronym where 'S' for Speaker means who the speaker really is.

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Occasion

The specific situation or event that prompts the speech/writing.

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Context

The broader circumstances—who, what, when, where, and why.

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Audience

Described as a 7th grade reading level for a general audience.

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Persona

Who the speaker appears to be.

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Rhetorical Triangle relationship

Shows how speaker, audience, and purpose connect and influence each other, balancing ethos, pathos, and logos for a successful argument.

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Speaker

Who they are.