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Locus of Control
The degree to which individuals believe they have control over the outcomes of events in their lives.
Rotter's Locus of Control
A psychological concept developed by Julian Rotter that categorizes individuals as having either an internal or external locus of control.
Internally controlled individuals
People who believe their successes and achievements are due to their own efforts and abilities.
Externally controlled individuals
Individuals who attribute outcomes to luck, fate, or the actions of others.
The Rotter Study (1966) - Aim
To investigate if locus of control affects whether a person adopts or rejects a health behavior.
Findings for Internally Controlled Individuals
Less likely to take risks when gambling, better at changing others' attitudes, less likely to smoke, and resistant to conforming to a majority view.
Findings for Externally Controlled Individuals
More likely to take risks, prone to cognitive bias, believe they are not in control, and likely to conform to a majority view.
I-E scale
A scale used to measure an individual's locus of control, providing quantitative data.
Strength of Rotter Study
High applicability to real life as it considers a range of behaviors.
Weakness of Rotter Study
Questions about ethics and reliability since it relied on secondary research.