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political socialization
process by which a person develops political values and beliefs
political socialization through:
family, church, school/college, peers, media
family
primary influence in the development of a child’s political orientation
school
SECOND most influential factor, child’s extended exposure to a variety of political beliefs
mass media
media serves as a medium of political information to kids who spend a lot of time in front of a screen
religion
religious tradition can have a strong effect on political views
political culture
the underlying beliefs, values, assumptions, attitudes, and patterns of behavior people have toward government and politics
core values and attitude
Citizen's attitudes toward government and toward one another are influenced by the way they interpret core American values.
individualism
The belief in personal responsibility and independence.
equality of opportunity
idea that everyone should have the same chance to succeed
free enterprise
An economic system with minimal government interference.
rule of law
The belief that laws apply to everyone equally.
limited government
government should only do what is necessary and no more
generational effects
experiences shared by people of a common age and life cycle effects are experiences a person encounters during different life stages.
ideology
system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
2 effects that change our ideology
lifestyle effects and generational effects
life cycle events
variety of physical and psychological changes people go through as they age
generation effects
refers to the long-lasting impact of historical events experienced by a particular generation on their political attitudes and beliefs.
gender gap
The difference in ideology between men and women. Generally, women are more liberal than men.
opinion polls
assessment of the public's opinion obtained by questioning a representative sample.
benchmark/tracking polls
Polls used to measure how opinions have changed over time by asking the same question over a period
entrance/exit polls
Polls that ask voters on election day how they voted
Used to predict the outcome of elections and are employed by media organizations that need election coverage prior to the final ballot count.
sample
small proportion of people who are chosen in a survey to be representative of the whole
random sampling
the key technique employed by sophisticated survey researchers which operates on the principle that everyone should have an equal probability of being selected for the sample
sampling error
the level of confidence in the findings of a public opinion poll
1937 gallup poll
"Would you vote for a woman for President if she was qualified in every other way?"
1980 roper poll
"Does it seem possible, or does it seem impossible to you that the Nazi extermination of Jews never happened?" —34% said possible!
Alternative poll: "Does it seem possible to you that the Nazi extermination of Jews never happened, or do you feel certain that it happened?" —less than 10% said possible.
push polls
"Would you feel comfortable voting for John Kerry if you knew he stopped receiving illegal campaign contributions?"
bradley effect - social desirability distortion
When questions request answers that would be undesirable