S2

A computer or smart device could be used as a __________ marketing tool.

viral

A _________ statement would give a long-term picture of what the business is to become.

vision

Viral marketing is the best way to market your new business on a __________ budget.

small

When your business is at a standstill, engage in more __________ media campaigns.

social

Changing your tip policy frequently is not a good idea when trying to run a __________ business.

successful

The biggest expense for an owner of a high-end salon would be his employee __________.

salaries

If you want to be fully in charge of your business, you want __________ proprietorship.

sole

When building your brand identity, you want to focus on your business point of __________.

reference

An outlined plan is an __________ plan.

organizational

In addition to the artistic aspects of the beauty industry, you should have some __________ knowledge.

business

By adding retail sales to your service ticket, you will be adding additional __________.

revenue

Marketing is selling and promoting your __________.

business

If a customer calls for a specific stylist and they are off that day, offer another __________.

day

Incentives can inspire __________ to achieve more.

employees

Your staff is your __________.

personnel

Pennsylvania does not offer __________ rental.

booth

Corporations are likely to raise capital by offering shares of __________ to stockholders.

stocks

It will take approximately __________ year to determine and complete all aspects of starting your own business.

1

Goals help you realize your __________ and your vision.

mission

A marketing plan should outline all your research regarding the clients your business will __________.

target

Organizational plan should include a description of how the business will run __________.

administratively

When being a salon owner there are no guarantees of any __________.

profits

When building a clientele always book their next __________ before they leave.

appointment

You must report all your tips, not __________.

half

Being a lifelong learner means that you are never done with __________.

learning

You may have the most difficulty during your first job as a beauty __________.

pro

To be a successful business owner you must put yourself out there and be __________ because they could be potential clients.

social

Suggesting to guests another service during their appointment is called __________ upgrading.

ticket

Keep a daily log of all your __________.

tips

To be successful in a growing team do not cause problems by being __________.

insubordinate

To thrive in the early parts of your career you must put __________ first.

others

Your first job in the beauty industry will most likely be the most __________.

difficult

As you gain experience in the salon, the amount of time you take on your guests will __________.

decrease

Providing good quality service should be your first __________.

concern

When introducing an expensive product to your guest, never discuss the cost savings in a __________ brand.

generic

To overcome a client's objection, reword the objection in a way that addresses the client's __________.

needs

The first step in selling is to sell __________.

yourself

Ticket upgrading is successfully recommending and selling additional __________.

services

Increasing service prices are dependent on a loyal client __________.

base

The best way to build your clientele is to employ advanced marketing and publicity __________.

strategies

When you are starting out in the beauty industry you want to get paid __________ because you do not have an established clientele yet.

hourly

Chair or booth rental is good for those who want to take a __________ approach to ownership.

steppingstone

As a salon owner you will not work as an independent __________.

contractor

According to the IRS if you are a booth renter you are __________ employed.

self

A job description outlines the duties and responsibilities of the __________.

position

Resolve a __________ with a coworker if you have one.

conflict

Avoid negativity if you want to be a good team __________.

player

Servicing your clients is your first __________ of a career in service position.

reality

Familiarize yourself with __________ structures before starting your career.

compensation

It is illegal to ask someone's __________ during an interview.

age

When creating a resume avoid using experience you have had that doesn’t pertain to the __________.

job

No frills salon is a basic value priced __________.

establishment

Do not cram before an __________.

exam

It is illegal to ask what is your native __________ during an interview.

language

Do not apply heavy __________ before going to a job interview.

perfume

A resume should include experience and __________.

achievements

Networking is joining as many professional organizations as possible, attending trade shows and using __________ media.

social

A small independent establishment is usually between __________ and 8 stations.

5

Changes in the economy do not affect us; there are often more jobs than people to fill __________.

them

Working for a beauty chain after studying the industry and career planning will provide you with __________ in securing that position.

confidence

A day after an interview follow up with a __________ or thank you note.

email

Do not say at the end of an interview, “no, I don’t have any __________.”

questions

Do not sit during an interview unless they __________ you to.

ask

Using verbs on your resume may make some accomplishments sound more __________.

positive

Focus on __________ on your resume.

achievements

Large national chain salons allow for secure pay and __________ and transfers.

benefits

Study habits are not a __________ skill.

soft

Make a list of things you need to bring to the __________.

exam

Deductive reasoning is reaching __________ reasoning.

logical

Do not change your original answer on a __________.

test

Make sure when taking a test that you master its course __________.

content

Do not rely on others for your __________.

success