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Terms
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Biological Perspective
How the brain, neurotransmitters, genetics etc. influence our behaviors, thoughts, and feelings
Cognitive Perspective
How people process, store, and retrieve information…how they reason and solve problems…the way we think
Socio-Cultural Perspective
How membership in a social or cultural group impacts a person's thinking and behavior
Biopsychosocial Approach
Seeks to unify and use all the perspectives as interacting and interrelated
Evolutionary Perspective
How our personalities and individual differences evolved over time to promote the survival and reproduction of our species
Psychoanalytic Perspective
How early childhood experiences and the unconscious mind shape adult personality
Recall
Retrieving information that is not currently in our conscious awareness, but was learned at an earlier time.
Recognition
Identifying items previously learned
Relearning
Learning something more quickly when you learn it a second time, or later time
Information-Processing Model
Model of memory, compares our mind to a computer in a series of three stages
Encoding
The process of putting information into the memory system
Storage
The creation of a permanent record of the encoded information
Retrieval
The calling back of stored information on demand when it is needed
Working Memory
contains the information of which you are immediately aware, “Active State”
Rehearsal
repeating something to yourself over and over again as a way to remember it
Explicit Memory
Information that you have to consciously work to remember
Implicit Memory
Information that you remember unconsciously and effortlessly
Sensory Memory
Storage of events that we receive from our senses
Short Term Memory (STM)
How much we can keep in our conscious mind
George Miller
proposed that we can hold 7 +/-2 information bits
Chunking
organizing items into familiar, manageable, meaningful units
Mnemonic
a memory “trick” that connects information to existing memory strengths such as imagery or structure.
Visual Encoding
process with which we remember visual images
Acoustic Encoding
the encoding of sound; especially the sound of words
Semantic Encoding
providing meaning…can be of a word, applying context, recalling an example that relates to your life etc.
Long Term Memory
All the memories we hold for longer than a few seconds
Hippocampus
Our explicit memories are controlled by the ____
Cerebellum
Our implicit memories are controlled by the _____
Flashbulb Memory
memories that are affected by our emotional state
Amygdala
controls emotion - anger, aggression, and fear - making it responsible for very emotional memories
Context Dependent Memory
We retrieve a memory more easily when in the same context as when we formed the memory.
State Dependent Memory
Memories tied to the Physiological or emotional state we were in when we formed the memory.
Mood-Congruent Memory
refers to the tendency to selectively recall details that are consistent with one’s current mood.
Serial Position
refers to the tendency, when learning information in a long list, to more likely recall the first items and the last items.
Retrieval Failure
The failure to recall a memory
Tip-of-the-Tongue Phenomenon
The feeling that a memory is available but not quite retrievable
Amnesia
Occurs when a person experiences full or partial loss of memory
Retrograde Amnesia
Cannot remember things that happened before the event that caused their amnesia
Anterograde Amnesia
Condition in which a person is unable to create new memories after an amnesia-inducing event
Encoding Failure
Occurs when a memory was never formed in the first place
Social Psychology
The scientific study of how individuals think, feel, and behave in a social context
Fritz Heider
Who created the Attribution Theory?
Attribution Theory
We have a tendency to give causal explanations for someone’s behavior, often by crediting the situation or someone’s disposition
Dispositional Attribution
The assumption that a person’s behavior reflects their internal dispositions like personality, attitude, motivation, beliefs etc.
Situational Attribution
The assumption that a person’s behavior is influenced by an external influence like environment or culture
Fundamental Attribution Error
Our tendency to underestimate the impact of situational factors and overestimate the impact of dispotional (personal) factors when assessing why other people acted the way they did
Just World Phenomenon
We believe that people get what they deserve
Self-Serving Bias
Tendency to blame external forces when bad things happen and to give ourselves credit when good things happen
False Consensus Effect
Tendency to overestimate how much other people agree with us
Central Route Persuasion
A person is influenced by the strength of an advertisement’s arguments and actual content of a message - evidence is often provided in the form a statistics, etc., People who apply this route are more strongly persuaded for a longer period of time
Peripheral Route Persuasion
A person does not think carefully about a communication and is influenced by superficial cues
Foot-In-The-Door Phenomenon
Tendency for people who have first agreed to a small request to comply later with a larger request
Door-In-The-Face Technique
Asking for a large commitment and being refused and then asking for a smaller commitment and getting agreement
Reciprocity Norm
is a social convention that compels people to return a favor when someone has helped them.
Conformity
The act of matching attitudes, beliefs, and behaviors to group norms
Solomon Asch
Study on how people’s beliefs affect the beliefs of others
Obedience
Changing one’s behavior at the direct command of an authority figure (person with social power)
Stanley Milgram
Designed a famous experiment on obedience
65% Baseline
In Milgram’s initial study, involving 40 men, participants administered an average of 27 out of 30 possible shocks