Learn: Rhetorical Terms Quiz (Ch 1.1) (BFW 4th Ed.), Mrs. Rabyy | Quizlet

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Last updated 5:37 AM on 8/28/26
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23 Terms

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rhetoric

the art study of effective, persuasive language use (according to Aristotle, the use of "available means of persuasion")

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context

The circumstances, atmosphere, attitudes, and events surrounding a text.

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purpose

the way in which the speaker wants to influence the audience

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persona

speaker, voice, or character assumed by the author of a piece of writing

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ethos

Greek term referring to the character and credibility of a person

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logos

Greek term that means "word," an appeal to logic

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pathos

Greek term that refers to appeals to emotion

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tone

speaker's attitude toward the subject or audience

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counterargument

challenge to a position / an opposing argument

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Audience

The listener, viewer, or reader of a text.

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Concession

An acknowledgment that an opposing claim may be true or reasonable, at least in part

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occasion

The time and circumstance in which a piece is written and intended to be delivered

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refutation

an argument, with clear evidence or logic, that disproves or invalidates an opposing claim

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rhetorical appeals

Implicit persuasive techniques that draw on what an audience is likely to find most important or compelling

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speaker

the person or group who creates a text

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Subject

The topic of a text. What the text is about.

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informed citizenship

the practice of participating responsibly in society by making smart, truth-based choices, which relies on rhetorical analysis to detect bias and manipulation in public communication

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civil discourse

purposeful, structured conversation between individuals holding opposing viewpoints, characterized by mutual respect, active listening, and a shared commitment to democratic principles

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exigence

aspects of the rhetorical situation that make it timely or urgent

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message

main idea or position the writer wants to convey; perhaps a lesson

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rhetorical analysis

an examination of the strategic writing choices based upon a particular situation, and critical breakdown of how those choices create meaning and impact audience

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rhetorical triangle

A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text.

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the rhetorical situation

a set of factors involved in the creation of and impacting the meaning of any communication