English - LANGUAGE FEATURES OF PERSUASION

Emotive Language

Uses words that make the reader feel emotions like happiness, sadness, anger, or sympathy.

Association

Linking an idea or product with something or someone that the audience already likes or respects.

Adjectives & Adverbs

Adjectives describe nouns to make writing more vivid and appealing.

Adverbs describe verbs and make

actions more persuasive or

emotional.

Repetition

Repeating important words or phrases to make them memorable and emphasize an idea.

Using Evidence (LOGOS)

Using facts, statistics, or

expert opinions to prove that your

point is true.

Rhetorical Questions

to make the audience

think deeply about a point rather than

expect an answer. They are used to

emphasize an idea, provoke

Involving the

Readers/INCLUSIVE LANGUAGE

Talking directly to the

reader using words like you, we, or us

to include them in the issue.

Modal Verbs

Words that show how certain, possible, or necessary something is. Common words: must, should, could, might, will

Strong Persuasive Language

To convey conviction and influence the audience's attitude.

Concession

To show understanding of the opposing viewpoint, which can make the speaker appear fair and reasonable.

Use of Analogies and Metaphors

To make complex ideas more relatable or easier to understand.

Call to Action

To motivate the audience to take specific actions based on the argument presented.

Parallelism and Balanced Sentences

To create rhythm and reinforce key points.

Alliteration

To make ideas more memorable and appealing through repetition of initial consonant sounds.