Promotion Pt1

What is the definition of Promotion?

Involves information and techniques used by businesses to make consumers aware of products and to persuade them to buy those products now and in the future.

Name 3 reasons for promotion?

1. Create or increase awareness

2. Inform/remind customers about the product

3. Create or change the image of the product

What is the definition of promotional mix?

The combination of promotional materials used by a business to communicate with its customers.

What is the definition of the promotional techniques?

There are a number of methods or techniques a business can use to promote their products and services, including:

1. Advertising

2. Sales promotion

3. Direct marketing

What is the definition of advertising?

Advertising includes any paid messages sent to customers about a business or its products.

Name 4 types of promotion?

1. Television

2. Newspaper

3. Posters and billboards

4. Leaflets and flyers

What is the advantage of television advertising? (2)

1. reaches large audiences

2. can link advert to the particular programmes to reach certain types of viewers

What is the disadvantage of television advertising? (2)

1. expensive to create and book advertising slots

2. more suitable for mass market products

Name an advantage of using newspaper advertising?

can be kept

Name an disadvantage of using newspaper advertising?

may be ignored

Name 2 advantages of posters and billboards?

1. high visual impact ➔ eye catching

2. can stay in place for a long time ➔ seen daily by a large number of people

Name 2 disadvantages of posters and billboards?

1. easily missed in busy traffic

2. vulnerable to wind, rain and graffiti

Name 2 advantages of leaflets and flyers?

1. will provide detail

2. cheap to produce and distribute

Name 2 disadvantages of leaflets and flyers?

1. easily missed in busy traffic

2. vulnerable to wind, rain and graffiti