Chapter 01 - Intro to Behavior Mod

Behavior is what people _________

say and do

Behavior has an impact on the ______________

physical and/or social environment

Behavior modification is the field of psychology concerned w/ the _____________ of human behavior

analyzing and modifying

What are the four dimensions of behavior?

Frequency, duration, latency, intensity

Skinner

conducted research on basic principles of operant behavior and laid the foundation for behavior modification

Watson

started the movement in psychology called behaviorism

Pavlov

first to describe respondent conditioning and the conditioned reflex (reflex conditioned to a neutral stimulus)

Thorndike

Demonstrated the law of effect

Law of effect

behavior that produces a favorable effect on the environment will be more likely to be repeated in the future

Overt behavior

Behavior that can be observed and recorded by another person

Covert behavior

Behavior is not observable by others

Behavioral excess

A behavior that occurs too often - decrease frequency

Behavioral deficit

A behavior that occurs too little - increase frequency

Behavior modification is guided by the theory and philosophy of _________

Behaviorism

Behavior modification emphasizes _______ environmental events

Current