Media Studies- Superhuman ad context
Studied by 0 people
Learn
Practice Test
Spaced Repetition
Match
Flashcards1/48
Earn XP
Name | Mastery | Learn | Test | Matching | Spaced |
|---|
No study sessions yet.
49 Terms
Who produced Superhuman?
Bradford Young
Who was it created by?
Channel 4
What does the advertisement explore?
The sacrifices made and the trials endured by Paralympic athletes in preparation for the 2020 Tokyo Paralympic Games
What is the aim of charity advertisements?
To not only raise awareness of issues and events, but to have an immediate impact upon the audience and to make them take notice.
What do charity advertisements need to be?
More memorable and hard-hitting
What is compassion fatigue?
Physical, emotional, and psychological impact of helping others
FINISH THE SENTENCE:
Because of compassion fatigue, producers will…
..often aim to make advertisements that offer a more upbeat tone
AUDIO CODES
What is the soundtrack called?
"So you want to be a boxer"
Who sung this song?
Bugsy Malone
What does this sound provide?
A more positive feel although still communicating struggle
FINISH THE SENTENCE
Sound effects…
..underscore the music
What do adverts rely on?
Technical codes and editing to rapidly convey messages
Who is there a low angle shot of?
Swimmer Ellie Simmonds - creates power
What is the impact of the extreme close-up shot of Ellie's eyes?
It suggests her concentration
What do the athlete's gestures communicate?
Fustration, competition and celebration
What does the narrative follow?
The lives of the Paralympians and their battles through training
True or False, the advert shows the clash between the sport and family?
True
What are visual binary oppositions?
A method to clarify meanings of advertising messages
E.g) Dark vs Light
What does the onscreen graphic "To be a paralympian there's got to be something wrong with you" create?
A conceptual binary opposition
What is a conceptual binary oppositon?
opposing concepts and terms
Love and Hate
The graphic creates a conceptual binary opposition between…
Audience perception of paralympic athletes and the reality
What does the advertisement actively avoid?
Negative stereotypical representations of paralympians as victims or heroes, but instead just real and normal people
What does the advertisement challenge?
Challenges the viewer’s perception of disability
E.g) breaks the glass at the end of the word ‘Superhuman’ to just ‘human’