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Theories Of Media Language
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20 Terms
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1
Semiotics
The study of signs and how meaning is communicated through texts.
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2
Signification
The process through which signs convey meaning.
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3
Narratology
The study of narrative structure and how it affects the perception of stories.
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4
Equilibrium
A state of balance within a narrative before disruptions occur.
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5
Genre Theory
The study of how genres are defined by conventions and variations.
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6
Structuralism
A theoretical approach that focuses on underlying structures in texts to produce meaning.
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7
Postmodernism
A perspective that questions the boundaries between the real world and mediated representations.
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8
Representation
The production of meaning through language and signs.
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9
Stereotyping
The process of reducing individuals or groups into simplistic traits, often due to power imbalances.
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10
Identity Theory
The concept that media plays a crucial role in the construction of personal and social identities.
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11
Postcolonial Theory
An exploration of the effects of colonialism and imperialism on contemporary race and ethnicity.
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12
Feminist Theory
The study of how gender is constructed and represented through discourse within media.
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13
Media Industries Theory
The exploration of how media is driven by profit motives and the concentration of ownership.
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14
Regulation Theory
The examination of the balance between consumer interests and the protection of citizens in media.
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15
Cultural Industries Theory
A focus on how media companies minimize risks and maximize audiences through various strategies.
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16
Media Effects Theory
The idea that media can directly influence audience attitudes and behavior.
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17
Cultivation Theory
The concept that repeated media exposure shapes audience perceptions of reality.
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18
Reception Theory
The study of how audiences decode and interpret media messages.
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19
Fandom Theory
The examination of how fans actively engage with and reshape media texts.
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20
‘End of Audience’ Theory
The idea that digital technology transforms consumers into active participants in media creation and sharing.
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