Chapter 3: Ethics and Social Responsibility

These flashcards cover key concepts related to ethics and social responsibility in marketing as presented in the lecture.

Civil Society

A society characterized by the presence of social structures and norms that enable individuals to live together cooperatively.

Social Control

Any means used to maintain behavioral norms and regulate conflict.

Ethical Behavior

The standard of behavior by which conduct is judged; it also refers to adhering to the principles of right and wrong.

Corporate Social Responsibility (CSR)

A business’s concern for society’s welfare, incorporating ethical practices and stakeholder interests.

Deontological Theory

An ethical theory that emphasizes adherence to moral obligations and duties.

Utilitarian Theory

An ethical theory that advocates for actions that yield the greatest benefits for the greatest number.

Moral Relativism

The belief that ethical truths depend on individuals and specific circumstances.

Casuist Ethical Theory

An ethical approach that compares current dilemmas with previous similar cases to guide decision-making.

Integrity

The quality of being honest and having strong moral principles.

Values

The foundational beliefs and standards that guide an individual's or organization's behavior.

Green Marketing

Marketing practices aimed at promoting products that minimize environmental harm.

Greenwashing

The practice of misleading consumers regarding the environmental practices of a company or the benefits of a product.