Marketing vocab 3

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25 Terms

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International trade
The exchange of goods and services among nations
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Imports
Goods and services purchased from other countries
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Exports
Goods and Services sold to other countries
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Balance of trade
The difference in value between a country's imports and exports.
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Free trade
Commercial exchange between nations that is conducted on free market principles, without regulations.
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Tariff
A tax on imported goods
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Quota
A limit on either the quantity or the monetary value of a product that may be imported.
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Embargo
A total ban on specific goods coming into and leaving a country.
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Protectionism
A government's establishment of economic policies that restrict imports to protect domestic industries.
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World Trade Organization (WTO)
A global coalition of nations that make the rules governing international trade
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North American Free Trade Agreement (NAFTA)
An international trade agreement among the United States, Canada, and Mexico.
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European Union (EU)
Europe's trading bloc
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Potential
Having or showing the capacity to become or develop into something in the future
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Infrastructure
The physical development of a country, such as roads, ports, and utilities.
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Licensing
Selling the right to use some process, trademark, patent, or other right for a fee or royalty
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Contract manufacturing
Hiring a foreign manufacturer to make your products according to your specifications.
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Joint venture
A business enterprise that a domestic company and a foreign company undertake together.
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Foreign Direct Investment (FDU)
The establishment of a business in a foreign country
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Multinationals
large corporations that have operations in several countries
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Mini-nationals
midsize or smaller companies that have operations in foreign countries
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Globalization
selling the same product and using the same promotion methods in all countries
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Adaptation
A company's use of an existing product or promotion from which changes are made to better suit the characteristics of a country or region.
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Customization
Creating specially designed products or promotions for certain countries or regions
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Propriety
Make or produced or distributed by one having exclusive rights.
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Corporate
Of or belonging to a corporation, a business firm whose articles of incorporation have been approved in some state.