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Descriptive statistics
organize and communicate a group of numerical info using a single or few numbers
Inferential statistics
draw conclusions about the real world based on smaller sample sizes of that population
Sample
subset of observations drawn from the population of interest; used for studying
Population
collection of all possible members of an entire group; individuals
WEIRD population
a population that doesn't take into account cultural differences
Hypothetical construct
an abstract idea or concept we want to understand
Operational definition
a specific tangible measureable thing we measure or manipulate
Variable
any observation of a physical, attitudinal or behavioral characteristics that can take on a different variable
Discrete observation
variables that only take on specific values; cannot be divided infinitely (ex: what color, letter grade, gender)
Continuous observation
variables that can take on a full range of values; can be divided infinitely (ex: how many points did I get in class, weight, temperature)
NOIR
the four levels of measurement: Nominal, ordinal, interval, ratio
Nominal
used for observations that have categories or names as values
always discrete, never continuous
Ordinal
used for observations that have rankings, order of the label matters (ex: 1st, 2nd, 3rd, in no world does 3rd come before 1st)
always discrete, never continuous
Interval
used with numbers that are equally spaced, have to know the distance between variables from only looking at the number itself, scale must be evenly spaced NOT the data
sometimes discrete, sometimes continuous
Ratio
like interval but has a meaningful zero point; if the variable's measured point is zero the thing does not exist, ratio test - if you take twi measurements and divide them by itself it should make sense (ex: money - $0 money doesn’t exist and $50 is half of $100)
rarely discrete, almost always continuous
Reliable measure
a measure that is consistent
Valid measure
a measure that measures what it was intended to measure
what is a good measurement
both reliable and valid
Descriptive method
observe and describe behavior; each observation is a single variable
Correlational method
predictive relations between variables in naturally occurring groups; cannot determine the cause of an observed effect (correlation does not equal causation) two variables, no random assignment and no control both variables are correlational methods
Experimental method
causal relations between variables through manipulation and control, need random assignment, two variables but controlling
Experiments
a study in which participants are randomly assigned to a condition or level of one or more independent variables
Random assignment
every participant in a study has an equal chance of being assigned to any of the groups
Self-selection into groups
not the same as an experiment
Independent variable
the variable that is manipulated by the researcher; defines the groups that are being compared
Dependent variable
the variable that the researcher measures; the thing you are comparing across different groups
Constant
data that doesn't change
Frequency table
most basic way to visually describe one variable; two columns of variable name and frequency
Grouped frequency table
groups of values showing the frequency of observations falling within an interval
Histogram
a grouped frequency table presented visually; often used when data is continuous, when data covers a wider range
Symmetrical distribution
a distribution shape where both sides mirror each other
Positively skewed distribution
a distribution shape with a tail pulled toward the higher (positive) end
Negatively skewed distribution
a distribution shape with a tail pulled toward the lower (negative) end
Unimodal
a distribution with one peak
Bimodal
a distribution with two peaks
Multimodal
a distribution with many peaks
Rectangular
a distribution with no peaks
Kurtosis
how fat or skinny a distribution is
Leptokurtic
skinnier than normal distribution, also known as positive kurtic
Platykurtic
fatter than normal distribution, also known as negative kurtic
Pareto chart
a special case of a bar graph arranged based on the bars' height
Box plot
a chart dividing data into quartiles, continuous vs discontinuous
Violin plot
two histograms mirrored around a box plot
Line plot
charts used to illustrate the relation between two continuous (scale) variables;
scatter plot
in a scatter plot each dot is a data point, a type of graph that uses dots to show the relationship between two different numerical variables
Biased scale
using scaling to skew results
Sneaky sample
occurs when participants are preselected or self-selected to provide data
Interpolation
assuming that values between two data points follow the same pattern, assuming coninuity in the data when you dont actually know what happens
Extrapolation
assuming that values beyond the data points will continue indefinitely, trend that exists now is a summary of what has happened in the past
Inaccurate values
using scaling (like a truncated y-axis) to distort portions of the data
Central tendency
where the middle of the data points is; the most important way to talk about outcomes, best way to represent smth we mesured is middle value in someway
Mode
the most frequently occurring score in a distribution (where multimodal comesfrom)
Median
looking at the entire range in order and finding what falls in the middle - skewed
Mean
adding up all scores and dividing by the number of scores you have (the average) even
Statistic
any number that you calculate from a sample latin letter
Parameter
a number based on the whole population greek letter
Variability
a numerical way of describing how much spread there is in a distribution
Range
the highest score minus the lowest score
Variance
the average squared deviation from the mean
Standard deviation
the variation from the simple mean; typical amount that scores vary or deviate from the sample mean
Deviation from the mean
the amount that a score in a sample differs from the mean of the sample
Sum of squares (SS)
the sum of each score's squared deviation from the mean
Quantiles
dividing a distribution into quarters (Q1 = 25%, Q2 = 50%, ….)
Interquartile range (IQR)
the difference between the 75% score and the 25% score
when is range weak
if you have extreme data points
what is the middle line in a box plot
the median
Probability's three rules
the probability of a thing is between 0% and 100%; something must happen (P=1); for two things that cannot happen together - the chance that either happens is the sum of their probabilities
Conditional probability
given a precondition what is the probability of a particular thing
Probability
the proportion that we expect to find in the long run (theoretically if we do it forever)
Proportion
the number of successes divided by the number of trials
Percentage
a probability or proportion multiplied by 100
Random sample
every member of the population has an even chance of being selected into the study
Convenience sample
a sample that uses participants who are readily available (what most samples are)
Generalizability
applying a sample to another context; can be improved by validation
Inferential statistics
techniques to extrapolate information from a smaller sample to make predictions and draw conclusions about a larger population
Null hypothesis
the assumption of no effect or no difference; whatever you're trying to measure you assume you’re wrong or that the difference is in the opposite direction
Alternative (research) hypothesis
the belief that you are right, what you believe, there is a difference
Proof by contradiction
divide into two possible scenarios (H0 and H1), assume H0, use data to prove yourself wrong, if you counter a contradiction you reject your assumption
Proof by improbability
see if ravens are black or not, assume all ravens are not black, find 100 ravens that are black, improbable that all ravens are not black, how likely are things to happen or be related to each other
Reject the null hypothesis
the decision made when the data suggests there is a mean difference; conclude a difference is found
Fail to reject the null hypothesis
the decision made when we fail to find a mean difference; conclude no difference is found
Type 1 error
rejecting the null hypothesis when it's true (saying something happened when it didn't) (bad liar)
Type 2 error
failing to reject the null hypothesis when it's false (saying nothing happened when it did) (shit idiot)
Standards
without standardization extra effort is needed to understand context; common standards include percentiles and ranks, percentiles aren’t super flexible
Normal curve
a very specific bell-shaped curve that is unimodal, symmetric and defined mathematically, if you are perfect average you are 0 standard deviations away from the mean
Z score
number of SD your score is away from the mean, provides ability to convert any variable to a standard distribution, allows for comparison, gives us a sense of where a score falls in relation to mean of population, can be transformed into percentiles
Standardization
converting individual scores from different distributions into a shared normal distribution with a known mean
Calculating Z score step 1
subtract the mean of the population from the raw score
Calculating Z step 2
divide the result by the standard deviation of the population (Z = (x − μ) / σ)
Transforming Z into a raw score
multiply the z-score by the population standard deviation, add pop mean to this product, (x=z(σ)+μ)
Benchmarks
the standard normal curve's fixed percentages under different parts of the curve

Unit normal table
a table used to look up the proportion of a distribution above
likelihood of drawing a score between 0 and 2 is what
48%
more extreme
further away from zero
when you go from a sample to mean of sample when is it safe to assume normal distribution of means
as long as u measure from about 30 people
Central limit theorem
the distribution of sample means is normally distributed when samples are large, the more things that contribute to an outcome the more likely it is to be normally distributed
Distribution of sample means
has the same mean as the population; most samples will be near the mean; the larger the sample size the closer most means should be to population mean, normal distribution if population distribution is normal or if n is relatively large (central limit theorem)
Standard error
the standard deviation of the distribution of sample means; applies specifically to the distribution of sample means (σM = σ / √N, estimated with Sm = s/√N)
Percentile
what proportion of the data is below a given point
Z statistic (Z-sample)
like a z-score but for a group or sample mean instead of an individual score; means are used rather than individual scores