assumed user understands accounting concepts/procedures & general economic conditions
statements prepared under assumptions
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Relevance
-relevant info used as basis for forcasts -confirms or corrects prior expectations -timely (available when decisions must be made - e.g. providing monthly, quarterly reports)
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Reliability
-info is verifiable -true representation of business activities -neutral -conservative
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Comparability
-accounting principles used consistently year to year -diff bus. using similar accounting principles more easily compared (i.e. why Cdn businesses switched to IFRS -Intl Financial Reporting Standards)
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Public Accounting
work for accounting firm, provide acct. services for another company
Do auditing, tax, acquisitions & mergers, receivership, bankruptcy etc.
can be sm./med/lg. (Big 4: Deloitte, Ernst & Young, KPMG, PWC)
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Accounting in Industry
Provide accounting services for own company (internal reporting).