Chapter 4 - Strategy Design as a Stage-Gate-Process

How can Strategy Design be defined as well?

as a Stage Gate Process

Why was the Stage Gate Process developed in the first place?

to optimize innovation and product development processes

What do Stage Gates & Strategy Design Innovation do?

move from

generate ideas → select ideas → implement ideas → develop business

What is an example model for the first stage generate ideas?

Value proposition canvas

What is an example model for the second stage select ideas?

Business Model Canvas

What is an example model for the third stage implement ideas?

Strategy Design Toolbox

What is an example model for the fourth stage develop business?

Strategy Design Innovation

What is Strategy Design Innovation (SDI)?

concept that focuses on how organizations can quickly respond to new needs, evolving technologies, and changing markets

How does SDI encourage innovation?

By experimenting in small loops → investing a little, learning a lot, and repeating the cycle

What kind of mindset does SDI promote?

creative and iterative mindset, where organizations test, learn, and adapt continuously

Why is SDI important in modern business?

Because markets and technologies are changing fast → static strategies can’t keep up