* Pre-test: Participants smoke, on average, 2 packs of cigarettes/day
* Treatment: Anti-smoking Hypnosis Program
* Post-test: Participants smoke, on average, 1 pack of cigarettes/day
* Internal Validity: Our hypnosis program caused the decrease in smoking…..
* Possible alternative explanation: The surgeon general came out with a warning between your pre-test and post-test report indicating that smoking causes cancer; and this may have caused the decrease in smoking