gender bias

Universality

The incorrect assumption that behaviours are universal to all humans and that gender has no impact

Andocentrism

Taking male behaviour as the norm and that female behaviour is deviant, inferior or abnormal

Gynocentrism

Taking female behaviour as the norm and that male thinking is abnormal, deviant or inferior

Alpha Bias

When differences between men and women are exaggerated so stereotypes between sexes are emphasised

Beta bias

Differences between men and women are minimised so findings are generalised to both genders without additional validation

Evaluation points

+understanding gender bias can help reduce it in future research

-incorrect diagnostic procedure can lead to women being under diagnosed

-research can lead to misleading assumptions and can reinforce stereotypes

-gender bias can have other lasting and damaging effects on society