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The cheerful tagline “___” a Jollibee trademark is well-known among Filipinos. ___, another ___, is the brains behind this popular food chain. His family maintained a Chinese restaurant in Manila at the time, which enabled him to finish college. He bought an ___ in ___, but owing to low sales, he decided to add other items such as ___. Customers came to the store to buy his products after word spread in his area. Tony Tan was able to expand across the country after embracing the fast-food business model, growing his humble restaurant into one of the Philippines’ most successful businesses. Furthermore, by establishing a franchise, he has been able to break into the international market. With over ___ in the Philippines and locations in the ___, Jollibee is a fast-food behemoth.
langhap sarap, Tony Tan Caktiong, Chinese immigrant, ice cream shop, 1975, fried chicken, fries, and burgers, 2,500 outlets, United States, China, Saudi Arabia, Vietnam, Singapore, Brunei and the UK
The internal environment of the entrepreneurial venture
business resources
business culture
business structure
assets or properties owned or controlled by
the business.
business resources
___ are assets that have physical appearance. This includes ___
Tangible resources, money, building, equipment, machinery, office, supplies,
inventory, land and human resources.
___ are used, applied or consumed within a
short period or 1 year. This
include ___
current resources, cash, receivables,
inventory or goods, and supplies.
___ are properties whose usefulness or
benefits extend beyond 1 year.
They include ___
fixed resources, land, building,
machinery and equipment.
___ are the assets that do not have the physical appearance or form. This includes ___
Intangible Resources, copyright, patents, formula, computer software, reputation, and goodwill.
These resources are expected to provide
benefits and serve as the basic foundation of the business.
Intangible Resources
collection of values, beliefs, basic principles, and
expectations learned and shared by the employees, founders,
stakeholders, and members of the management.
business culture
It reflects the overall image of the business to the community.
Business Culture
two types of business culture
cultural acceptance, cultural integration
The degree by which the employees accept the culture of theunit or business.
cultural acceptance
The degree by which all units across the business accept and
share a common culture.
Cultural Integration
Refers to the formal organizational arrangement of the business in terms
of hierarchy of positions, flow of communication, relationship of
functional areas, and production and marketing processes.
Business Structure
Are poor attributes or
deficiencies that give
disadvantages to the
business.
Weakness
Are possible external
events in the environment
that may provide harm to
the business.
Threats
Strong attributes or
capabilities of the
business that provide
great advantage in
exploiting the business
opportunity.
Strength
Are business situations in the
form of products or services
that must be exploited
because of their potential in
terms of profit and growth.
Opportunity