SWOT Analysis

The cheerful tagline “___” a Jollibee trademark is well-known among Filipinos. ___, another ___, is the brains behind this popular food chain. His family maintained a Chinese restaurant in Manila at the time, which enabled him to finish college. He bought an ___ in ___, but owing to low sales, he decided to add other items such as ___. Customers came to the store to buy his products after word spread in his area. Tony Tan was able to expand across the country after embracing the fast-food business model, growing his humble restaurant into one of the Philippines’ most successful businesses. Furthermore, by establishing a franchise, he has been able to break into the international market. With over ___ in the Philippines and locations in the ___, Jollibee is a fast-food behemoth.

langhap sarap, Tony Tan Caktiong, Chinese immigrant, ice cream shop, 1975, fried chicken, fries, and burgers, 2,500 outlets, United States, China, Saudi Arabia, Vietnam, Singapore, Brunei and the UK

The internal environment of the entrepreneurial venture

• business resources

• business culture

• business structure

assets or properties owned or controlled by

the business.

business resources

___ are assets that have physical appearance. This includes ___

Tangible resources, money, building, equipment, machinery, office, supplies,

inventory, land and human resources.

___ are used, applied or consumed within a

short period or 1 year. This

include ___

current resources, cash, receivables,

inventory or goods, and supplies.

___ are properties whose usefulness or

benefits extend beyond 1 year.

They include ___

fixed resources, land, building,

machinery and equipment.

___ are the assets that do not have the physical appearance or form. This includes ___

Intangible Resources, copyright, patents, formula, computer software, reputation, and goodwill.

These resources are expected to provide

benefits and serve as the basic foundation of the business.

Intangible Resources

collection of values, beliefs, basic principles, and

expectations learned and shared by the employees, founders,

stakeholders, and members of the management.

business culture

It reflects the overall image of the business to the community.

Business Culture

two types of business culture

cultural acceptance, cultural integration

The degree by which the employees accept the culture of theunit or business.

cultural acceptance

The degree by which all units across the business accept and

share a common culture.

Cultural Integration

Refers to the formal organizational arrangement of the business in terms

of hierarchy of positions, flow of communication, relationship of

functional areas, and production and marketing processes.

Business Structure

Are poor attributes or

deficiencies that give

disadvantages to the

business.

Weakness

Are possible external

events in the environment

that may provide harm to

the business.

Threats

Strong attributes or

capabilities of the

business that provide

great advantage in

exploiting the business

opportunity.

Strength

Are business situations in the

form of products or services

that must be exploited

because of their potential in

terms of profit and growth.

Opportunity