GEB 3213 Exam 3 Hayes

Ch. 5: Specialization and the Narrowing of Creativity

Creative Literacy

Specialization

oFocus on a specific job within the company, (OUTDATED.)

o Employees no longer stay with one company in one position longer, have to be prepared for many different types of roles

Compartmentalized Language

o Language-specific to a particular discipline or department,

o Limits an employees way of thinking

Corporate Culture

o Unifying concept that guides employees toward the singular mission of the company.

o When effective, companies prosper creatively and financially.

Professional Burnout (5)

o Feeling of work fatigue and boredom from doing one job too long,

o Traditional business focuses on day to day tasks, not long term effects on employees.

5 ways to avoid burn out

1. Communicate with your boss about expectations and responsibilities

2. Communicate with people outside your discipline

3. Keep learning after college

4. Look for ways to innovate within your sector

5. Find ways to practice being creative

Tangential Learning

Learning about other disciplines and jobs related to your own and can help provide a fuller picture of whats going on in your company

Active Relationship Building

Building relationships with people in other departments through

1. emails,

2. conversations,

3. lunches and daily interactions.

Ch. 6: Storytelling in Business

Creative Literacy

Story Telling in Business (4)

Not just marketing, useful in interviews to adapt your story to the needs and desires of the interviewing company.

- Good story made of

1. compelling characters,

2. problem to solve,

3. beginning middle and end,

4. strong description and dialogue

Compelling Characters

Characters that are dynamic and undergo some sort of change and overcome adversity

A Problem to be Solved

Show adversity and how the main character overcomes it, and give specific answers.

A Beginning Middle and End

Most stories don't have a strong conclusion, need a full resolution. Without basic structure, the story won't convey the meaning to the interviewer

Strong Description and Dialogue

Details make the story more compelling and give the complete picture.

Archetypes

Emotionally charged images and thought forms that have universal meaning, and in business, certain branding strategies that are related and drawn from

Jungian Archetypes

Underlying forms or concepts that give rise to archetypal images which may differ between cultures

Jungian Archetypes- List (4)

1. Hero

2. Regular Guy/Girl

3. Innocent

4. Rebel

Hero

Appeal to consumers who like to think of themselves as winners, mainly sports companies like nike or gatorade. Competition is a huge part of business culture.

Regular Guy/Girl

Everyman, appeals to people that like to belong to a group.

-Look for acceptance as ordinary, companies like levis and budweiser that play on the group mentality.

Innocent

Appeal to need for simplicity and honesty, the organic market is an example.

- Came to prominence in late 60s, anti-vietnam moevement and hippies. Volkswagen used this to remodel the bug and hippies flocked to car dealership to get one

Rebel

Anti-establishment, and companies that use this include Harley-Davidson and biker culture. "Be yourself, buy a harley"